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SWOT analysis and Q4 prediction(117 million shipments) for Nokia!!

I have a bit of background in sales & marketing,hence trying to use my experience to analyse the current market position and future opportunities and threats for Nokia in this article.

Strengths of Nokia:

Great phone designing capability (Shining example N9) and great product quality reputation

Great price point coverage(Very low to Very High)

Supply chain and distribution experience

Two very competitive in-house software platforms in Belle and Meego

Weaknesses of Nokia:

Poor marketing skills (excluding few markets like India)

Could not use its global presence to create a viable ecosystem.

Not able to leverage production and software knowledge to create other product families(Camera and Tablets could have a natural choice)

Poor competitor and market analysis (Apple’s iphone and USA market)

Threats:

Android ecosystem covers all the bases from low to high-end price points and has a booming ecosystem.

Apple’s iphone is still a big threat in high-end market

Very bad press coverage and poor image projection by tech media

Oppurtunities:

Nokia has a great market disruption with N9 and it has a great chance of creating a unique winning product category.(Example is iphone’s own small but disruptive start).

Symbian belle and upcoming versions of the OS.If nokia keeps the new product introduction fast paced,chances are that Symbian can make a turnaround.

QT can help to create a unique app ecosystem for Nokia for Meego,Symbian,Meltemi (upcoming).

Windows phone platform  has already got all the ingredients for a powerful ecosystem.

Path ahead:

Nokia has a great market disruption with N9 and if continued with a slightly lower end and a higher end product with same or enhanced swipe UI and OS,then it has a great chance of creating a unique winning product category.(Example is iphone’s own small but disruptive start in initial years).

Windows phone is the platform on which Nokia is betting heavily.Here also if Nokia can go ahead and get some tweaks in the UI aesthetics,then there stands a chance of quick acceptance by users.Ecosystem wise this platform already has got all the ingredients.

Symbian still has major mind share as shown by StatCounter’s analysis that its share has gone up by the end of 2011.That might be due to introduction of anna and belle.Here also if Nokia keeps the new product introduction fast paced,chances are that Symbian can make a turnaround.

For the next billion customers, QT can help to create a unique app ecosystem for Nokia for Meego,Symbian,Meltemi (upcoming),which will be more beneficial to Nokia in the long run,because it owns all of them.

Q4 volume predictions:

Mobile phones: Q3 2011 -89 million units,Q4 2011 prediction -95 million units (Based on the reports of Nokia remaining top player in key markets like India,China etc)

Smart Phones:Q3 2011- 16.8 million units,Q4 2011 prediction -22 million units (Break up goes like this,Symbian 19 million based on recovery signs after belle phones introduction,Meego 1.8 million,mango 1.2 million)

Links:

http://press.nokia.com/2011/10/20/nokia-q3-2011-net-sales-eur-9-0-billion-non-ifrs-eps-eur-0-03-reported-eps-eur-0-02/

http://ibnlive.in.com/news/mobile-shipments-to-india-up-138-pc-in-julysep/213045-11.html

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Nayan

Nayan has more than 10 years of experience of covering Technology and innovations. He is a big Nokia fan and Tech disruptions aficionado. He loves to review new cool gadgets and writing about Android, iOS, Gadgets and general Technology stuff. He has been associated with other well-known Tech sites WinCentral and GadgetOx since long.

He currently sports a Lumia 950 XL and Nexus 5X. Other interests include listening to Nu-Metal Hits and Kick-Boxing.
Write to him at Email: [email protected]

http://www.nokiapoweruser.com
  • You have a lot of mis-spelled words on this web page that needs to be edited. I was going to use you as a creditable source until I found all of those errors. Just a heads up!

  • I hope, you might have heard about new version of Symbian called symbian belle coming to all S^3 phones in feb 2012 and already available on devices like 603,700,701.This gives same touch experience as Android with better battery life.Now this version will be followed by “Carla” in end of 2012 and then “Donna” in 2013.So Symbian is still much vibrant,as you can see.Please follow the link to know more about Symbian belle.

    http://www.zdnet.co.uk/news/mobile-it/2011/08/25/nokia-belle-brings-symbian-closer-to-ios-android-40093768/

  • Amit

    I read in some article that symbian has started facing engineering challenges, codes are getting fragile and its taking longer time to settle. Does this mean symbian cannot be developed anymore to meet android kinda experience? Is this really true that symbian is facing such challenges?

  • cds

    wow never seen such a excellent article on any website good job

    • Thanks for the comment!!will surely bring more good work onto the table in future.

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