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CEO Nadella to Microsoft Shareholders: Not stepping away from mobile devices

At Microsoft’s annual meeting, shareholders raised some tough questions on Microsoft’s Mobile strategy under Satya Nadella. The CEO was asked to explain his future vision for mobile. He was also asked to explain why iOS and Android have Microsoft apps or apps’ features, which Windows Phone or Windows 10 Mobile doesn’t. Some of these shareholders are dedicated owners of Windows Phone and ill-fated Microsoft band devices.

Satya Nadella’s reply was reassuring and on similar lines to what he has conveyed so far in his past interviews. While emphasizing that Microsoft is not stepping away from mobile devices, he reiterated focus on points of differentiation like “Continuum”.

Nadella answered, “We think about mobility broadly. In other words, we think about the mobility of the human being across all of the devices, not just the mobility of a single device.”HP Elite x3

“That said, we’re not stepping away or back from our focus on our mobile devices,” Nadella said. “What we are going to do is focus that effort on places where we have differentiation. If you take Windows Phone, where we are differentiated on Windows Phone is on manageability. It’s security, it’s Continuum capability — that is, the ability to have a phone that can act like a PC. So we’re going to double-down on those points of differentiation.”

He cited the HP Elite x3 device as an example of a Windows 10 phone that follows this strategy.

“We will keep looking at different forms and different functions that we can bring to mobile devices, while also supporting our software across a variety of devices,” Nadella said. “So that’s the approach you will see us take. We are not stepping away from supporting our Windows Phone users. But at the same time we are recognizing that there are other platforms in mobile that have higher share, and we want to make sure that our software is available to them.”

As mentioned earlier, this is not the first time however that Nadella has talked about bringing something category-defining even alluring to an “ultimate mobile device”. In a previous Interview he talked about creating Phone Categories with “some new form, new function, new value added”.

We recently reported exclusive details including some specs and features of Microsoft’s upcoming flagship Surface Phone. Now a new report emerges from China claiming Pegatron as the ODM of choice for production of Surface Phone by Microsoft.

Read our round-up of all the Microsoft Surface Phone leaks, rumors, concepts posted yet. You can read our full Surface Phone coverage by clicking here.

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Nayan
Nayan has more than 10 years of experience of covering Technology and innovations. He is a big Nokia fan and Tech disruptions aficionado. He loves to review new cool gadgets and writing about Android, iOS, Gadgets and general Technology stuff. He has been associated with other well-known Tech sites WinCentral and GadgetOx since long. He currently sports a Lumia 950 XL and Nexus 5X. Other interests include listening to Nu-Metal Hits and Kick-Boxing. Write to him at Email: [email protected]
http://www.nokiapoweruser.com
  • MAta

    This guy is the stupidest, purely idiotic CEO i have ever seen. Mobility between devices? Really? That’s his argument? The only real differentiation between windows phone and other mobile os’s is that basic smartphone features are missing or are extremely buggy. All he ever does is plus on the hardware hoping that will compensate for the poorly designed mobile os. Give us all a break and leave.

    • Pyrobri

      Who are you talking to?
      Pretty sure it’s not Nadella so it must be the rest of us, which is just weird.
      Off to go bang my head against a wall so I can make myself stupid enough to become one of the highest paid CEO’s on the planet and have your companies share price soar, must take being a real idiot to do that well for yourself!!

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