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Home >> Latest Posts >> POV: Nokia needs to rethink about #Lumia625 pricing. Our mini retail check shows initial traction lower than expected.

POV: Nokia needs to rethink about #Lumia625 pricing. Our mini retail check shows initial traction lower than expected.

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So, first post for the day and what we like to share with you is a mini retail check done by us. We have been to some of the stores of major cell retailers UniverCell, Sangeetha, Reliance digital. We tried to explore about the love recent releases like Lumia 925 and 625 are getting in our brief conversations with sales reps. The good news is that Lumia range is much in demand than ever according to the information that we collected from store reps.

Lumia 925 and 625 are getting some attention due to the popularity likes of Lumia 520 and 720 have given to Lumia range in India according to the retailers. But, coming to the sales traction while Lumia 925 is doing well for its price range, Lumia 625 is not near to the success it was expected to deliver.

While more customers are seeking for Lumia 625 than Lumia 925, many of them finish buying Lumia 720 or some competitor device, which now is selling for lower price than Lumia 625 in most of the stores and is deemed to be better device than Lumia 625 in terms of camera.

The sales person at UniverCell was frank in his opinion saying this device is priced at least 2000-3000 INR more than what it should have been.

Actually, in markets like India and China where the LTE / 4G network capability of Lumia 625 is of not much use it is hard to justify pricing close to USD 304 for the device given Lumia 720 is priced close to USD 280.

Even online, we saw Lumia 625 gaining good popularity on pre-order when the pricing was not revealed but as soon as the pricing was revealed, we have not seen it repeating the kind of traction Lumia 520, 620 or 720 had shown in initial days of launch.

May be Nokia need to rethink their pricing strategy for Lumia 625 if they want it to be the kind of success other low to mid-range Lumias have enjoyed in the country. Though, the device comes with freebies worth “thousands”, but had Nokia played the pricing card well they may have not needed to even give those freebies.

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Nayan has more than 10 years of experience of covering Technology and innovations. He is a big Nokia fan and Tech disruptions aficionado. He loves to review new cool gadgets and writing about Android, iOS, Gadgets and general Technology stuff. He has been associated with other well-known Tech sites WinCentral and GadgetOx since long. He currently sports a Lumia 950 XL and Nexus 5X. Other interests include listening to Nu-Metal Hits and Kick-Boxing. Write to him at Email: [email protected]