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Home >> Latest Posts >> POV: Nokia needs to rethink about #Lumia625 pricing. Our mini retail check shows initial traction lower than expected.

POV: Nokia needs to rethink about #Lumia625 pricing. Our mini retail check shows initial traction lower than expected.

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So, first post for the day and what we like to share with you is a mini retail check done by us. We have been to some of the stores of major cell retailers UniverCell, Sangeetha, Reliance digital. We tried to explore about the love recent releases like Lumia 925 and 625 are getting in our brief conversations with sales reps. The good news is that Lumia range is much in demand than ever according to the information that we collected from store reps.

Lumia 925 and 625 are getting some attention due to the popularity likes of Lumia 520 and 720 have given to Lumia range in India according to the retailers. But, coming to the sales traction while Lumia 925 is doing well for its price range, Lumia 625 is not near to the success it was expected to deliver.

While more customers are seeking for Lumia 625 than Lumia 925, many of them finish buying Lumia 720 or some competitor device, which now is selling for lower price than Lumia 625 in most of the stores and is deemed to be better device than Lumia 625 in terms of camera.

The sales person at UniverCell was frank in his opinion saying this device is priced at least 2000-3000 INR more than what it should have been.

Actually, in markets like India and China where the LTE / 4G network capability of Lumia 625 is of not much use it is hard to justify pricing close to USD 304 for the device given Lumia 720 is priced close to USD 280.

Even online, we saw Lumia 625 gaining good popularity on pre-order when the pricing was not revealed but as soon as the pricing was revealed, we have not seen it repeating the kind of traction Lumia 520, 620 or 720 had shown in initial days of launch.

May be Nokia need to rethink their pricing strategy for Lumia 625 if they want it to be the kind of success other low to mid-range Lumias have enjoyed in the country. Though, the device comes with freebies worth “thousands”, but had Nokia played the pricing card well they may have not needed to even give those freebies.

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Nayan has more than 10 years of experience of covering Technology and innovations. He is a big Nokia fan and Tech disruptions aficionado. He loves to review new cool gadgets and writing about Android, iOS, Gadgets and general Technology stuff. He has been associated with other well-known Tech sites WinCentral and GadgetOx since long.

He currently sports a Lumia 950 XL and Nexus 5X. Other interests include listening to Nu-Metal Hits and Kick-Boxing.
Write to him at Email: [email protected]

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  • krishna6233

    Lumia 625 was destined to fail in Indian market when the price was announced ..clearly over priced.

  • This is really a nice point. In today’s time pricing really plays an important part in the mid-range device selection. The competition already has devices with higher and better specifications which really help them in topping the specs part (actual performance is a different thing).

    Samsung sells the Grand Quattro at around ₹15 – 16k and I think that was the device which Nokia should’ve worked to beat. 4G? I don’t even think the 625 in India ships with the 4G LTE. It either doesn’t have the required hardware or else its not enabled through software. In any case, it will just sell as a regular 3G phone in India.

    If you plan on writing a new POV, the idea about Samsung deciding to make many versions of Note 3 is interesting. Sammy plans to cut out on camera (5MP in place of 8 or 12), LTE, Display Resolution and similar functions to make a cheaper version of Note 3 (and fool people with Branding like Note 3 Quattro) for markets like India and China.
    And then finally they re-brand these cheaper devices in a similar way as the high priced one. Like the Grand Quattro emerged in place of Grand. So does the S3 Mini and S4 mini.. Sammy really has the ways to improve the penetration and user adaption of its products. Nokia should start some similar practices. A big display and slim device is what sells. Forget the innovation (or leave it for high end). Fit a regular 5MP camera, a 5-inch WVGA display, 3G, some good RAM and then price it as low as possible. Then count on the sales. 90% look at the big screen, not its resolution.

    • Kamal Mishra

      I would love to see you writing a POV article on Samsung bit though :).

    • chainsmoker

      Pricing of imported goods in India may be difficult currently due free fall of rupee. In spite of a Small rebound in the end of the week the currency has devaluated ca. 15% in 1 month and even more in e.g. three month period.

      Definitely karbonn and micromax are in a good position right now.

      Speaking of the Samsung competition, just made a note (anyhow) that while in q2 ‘google trends Searches for “galaxy” and “lumia” related ca. 3.5 to 1, recently this ratio has fallen down to ca. 2 to 1 in India.

      • But that should equally affect Karbonn and Micromax and even Samsung. Nokia might still be producing some parts in its Indian plant. Even Lumia 1020 will see some production in India.

        Speaking of Search trends, its definitely good to see Nokia Lumia seeing a rise. But only a small percentage of users search for the products. More than 50% of the buyers are not buying after searching. You enter a shop and buy what the seller and you like. And in this case the winner is Samsung. I and maybe all of the Samsung owners do hate the design, but they still buy Samsung.

        Only Lumia having some real success is the 520. Undoubtedly even the hardest droid fans see it as the best phone under 10k. Sadly not the same for rest of the Nokia phones.

        Maybe specs sell more than the Looks, Features and Innovation.