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Microsoft: Phones not the Focus in 2016, but doing cool things with it. What does it mean?

Microsoft has unabashedly accepted the fact that it is not focusing on Phones this year. In an interview, Microsoft’s Executive Vice President of the Windows and Devices Group, Terry Myerson has stressed upon Microsoft’s commitment towards the Phone form factor as a part of entire Windows eco-system but at the same time he has made it clear that Windows Phone is very important, but not exactly the focus in 2016.

“We’re fully committed to that 4-inch screen, there will be a time for it to be our focus, but right now it’s part of the family but it’s not the core of where I hope to generate developer interest over the next year,” explains Myerson. “There’s no lack of recognition to realize how important that form factor is, but for Microsoft with Windows and for our platform it’s the wrong place for us to lead.

Myerson also sought to assuage Windows Phone fans’ fears by saying,

“We’re going to do some cool things with phones, but this year phones are an important part of our family but not the tip of the spear.”

But it becomes evident that Microsoft is planning to engage developers in what it deems “new and exciting areas” like HoloLens and Xbox.

“If you wanted to reach a lot of phone customers, Windows Phone isn’t the way to do it,” admits Myerson. “If you want to reach a lot of Windows customers, then this is the largest install base of 9 to 30-inch screens. If you wanted to do new and exciting things, then the Xbox and HoloLens is the place to have a discussion.”

We exclusively reported that Microsoft is not only working on a Surface Phone but also preparing a Snapdragon 820 running Flagship which may come out later this year. We exclusively reported its specs and it was also seen on GFXBench later. So, it seems Microsoft will be still bringing Phones to market but Windows Phone or rather Windows 10 Mobile will be treated like another part of the Windows 10 universe not the primary focus area.

If you ask us it is nothing new and Windows Phone fans have been feeling the lack of focus ever since Windows 10 Insider program has been launched.

Do let us know what you think about Microsoft’s lack of focus towards Windows Phone or Phones in 2016.

Nayan has more than 10 years of experience of covering Technology and innovations. He is a big Nokia fan and Tech disruptions aficionado. He loves to review new cool gadgets and writing about Android, iOS, Gadgets and general Technology stuff. He has been associated with other well-known Tech sites WinCentral and GadgetOx since long. He currently sports a Lumia 950 XL and Nexus 5X. Other interests include listening to Nu-Metal Hits and Kick-Boxing. Write to him at Email: [email protected]
  • I just bought my first android. I always had a windows phone but things are going to slow. No changes in the near future. (last message from my Lumia 920 flagship with build 14295.1000 that works almost perfectly)

  • Suyash

    It means they feel cool to make us cry.

  • I wouldn’t be buying another Windows mobile/phone until I get a clear direction of where they are going with them. I dont want to buy another device only to find out that MSFT say you need an XYZ processor on your mobile device so you can run native win32 apps on your phone from the store.

  • Subham Roni

    MS is really messed up! I expected a lot in Build 2016 Day 1.
    Even if phones aren’t the primary focus, they can launch some decent mid-rangers. W10 uses up RAM much more than W8.1 and there are no 2gig phones in sub 20K category.
    So much for OEM. HP Elite X3 is going to be expensive and Acer’s low-end phone is under-powered. No announcements from XOLO, BLU, Micromax(though the camera sucks in these brands) and HTC & Samsung are like Windows doesn’t exist in mobile.
    They should target markets like India, Brazil and Europe where Lumia sells good unlike US. Its high time for MS to pick up pace and keep their own mobile department alive. Even Samsung is bringing nice low ends in India.

    • DT Bhattacharjee

      HTC/Samsung don’t want to be updated same goes to Micromax. And you’re expecting a mid-range hardware from a Softwware event. Lol its seriously weird thinking

      • Subham Roni

        I wasn’t satisfied with Build 2016 Day 1 announcements. That’s true.
        Since this article is about MS’s focus on phones(both hardware and software) I gave my opinion on the plans for the mobile division in general. Why would I expect new mobile announcements in developer conference?

  • DT Bhattacharjee

    tell me something new! they’re abandoning this platform from ages now.