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HMD adopting Retailer Exclusive strategy for Nokia Android Phones globally??

HMD is all set to announce Nokia Android Phones at MWC 2017 on February 2016. Nokia 6 is the only official Nokia Android Phone yet. It is China and exclusive for now, where it has sold out twice in what appeared as flash sales.

Now, if recent news from two major retailers from UK and Germany are some indication, it seems we will see more retailer exclusives across more markets. In Germany, Mobilcom-Debitel has been entrusted with bringing Nokia Android Phones and it got Nokia 150 as exclusive.

In UK, Carphone Warehouse got Nokia 150 as exclusive and it has hinted that it will bring Nokia Android Phones when they are announced.

So, it looks like HMD is planning to adopt the Retailer exclusive strategy to push Nokia Android Phones in major markets. This makes sense too considering the retailer may help in making it popular by partnering in marketing efforts.

It can also help by making product popular by converging demand to a single place. We have seen this happening in China in case of Nokia 6.

We can expect 6-7 Nokia Android Phones in year 2017 as per a recent leak. Coming to possible global models, till now we have seen Nokia 6’s global variant TA-1003 and two other models TA-1008 and TA-1030 passing certification.

Read our Full Nokia Phones coverage:


Nayan has more than 10 years of experience of covering Technology and innovations. He is a big Nokia fan and Tech disruptions aficionado. He loves to review new cool gadgets and writing about Android, iOS, Gadgets and general Technology stuff. He has been associated with other well-known Tech sites WinCentral and GadgetOx since long.

He currently sports a Lumia 950 XL and Nexus 5X. Other interests include listening to Nu-Metal Hits and Kick-Boxing.
Write to him at Email: [email protected]
  • Tiago Miguel Morgado Jorge

    I think it’s a very bad strategy. They would win more if all their range of mobile devices were available to all clients.

    • Kamal

      Initially it will help in focusing demand at one place and retailer will help in marketing too. This mode of device launch is currently being used by all successful vendors like Oppo, Xiaomi, OnePlus and others.

    • Cragis Munro

      I agree Amazons android phone comes to mind. If they want success they shouldn’t rely on the brand name they need to be remembered for good quality handsets with competitive pricing? You don’t get that with exclusive deals as who wants to run to each vendor for each handset?