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POV: Nokia’s master stroke: Reclaims brand, makes competition shiver

 nokia_n1_perspectives_-_appThat was really swift!! Nokia just reclaimed its brand and sent shivers down the competitor’s spine, yesterday. It was really unexpected for large section of Tech media that has taken, Microsoft’s removing Nokia brand from smartphones as the “end of the story”. It was a master stroke indeed and Nokia emerges as the winner from everywhere!!

Nokia N1 has won lots of praise for its amazing design and great specs. Fans are going ga ga over it and though some Apple-slave sites were fast enough to declare it iPad Mini clone, majority of the tech media reaction was very positive.

Coming to the business model, it is a all win situation for Nokia. It will be paid for design, Brand, Z Launcher and IP that goes into the device from Foxconn. And, Nokia has confirmed that more tablets are coming in more sizes and varying features. So, Nokia can perhaps make lots of money here and the way Nokia N1 is being received, perhaps better the brand appeal too.

Coming to competitors, Nokia has really outdone them all with Nokia N1. It is better than iPad Mini in nearly every aspect, including design, thickness, weight, features and with Z Launcher UI, it is simply more intuitive in navigation. Add to that a price difference of $249 vs $399 and with Nokia brand on its back, it is perhaps the biggest threat to iPad Mini ever.

Coming to what we feel about the new Nokia and the moves it is making, we have a feeling of satisfaction and getting vindicated. We were the perhaps only one bringing news of Nokia’s plans to enter consumer business and even to the extent of bringing you the news of “possible licensing” in our POV article.

Nayan has more than 10 years of experience of covering Technology and innovations. He is a big Nokia fan and Tech disruptions aficionado. He loves to review new cool gadgets and writing about Android, iOS, Gadgets and general Technology stuff. He has been associated with other well-known Tech sites WinCentral and GadgetOx since long. He currently sports a Lumia 950 XL and Nexus 5X. Other interests include listening to Nu-Metal Hits and Kick-Boxing. Write to him at Email: [email protected]
  • So you now have Disqus, WordPress, Facebook and Google+ to comment. Epic!

    • Kamal

      Yes, on public demand 🙂

  • Wat about Jolla.. Will it be another surprise from Nokia 😀 story continues

  • Sorry to say this Kamal, this is not fair at all. Do not be a fanboy. Be a fan.

    • Kamal

      which part of the whole article seems fanboyish to you??

      • The very title. “Nokia’s master stroke: Reclaims brand, makes competition shiver”

        N1 is a bad idea like the X range.

        N1 is basically a Foxconn stuff. They make it, sell it and support it. Not sure if its a AOSP or a Google Play one yet, if its AOSP then its even worse.

        The only thing Nokia did is to design cough copy Apple. And screw their brand name.

        • Kamal

          If N1 is as bad an idea as X range then Nokia N1 is gonna be very popular,

          All the Lumias & Nokia branded devices are basically Microsoft stuff now, so you think no Nokia user / fan should buy them??

          About Nokia reclaiming their brand name: Yes, the whole exercise revolved around that, what’s so odd, here?

          • People want a Nokia Android device that bad! But if its a Android it should be Play device. AOSP is useless these days, which is what the X is. People should know more.

            A guy should buy what he thinks works best for him, even if its a 1100 in 2014.

            The odd thing is, there is nothing ‘Nokia’ in N1. Software is Google, Reset is Foxconn makes the reset, design is Apple. Where does Nokia part plays the role in N1?

            • Kamal

              Nokia N1 is a proper Android with Play Store support, FYI and AOSP accounts for 30% of Billion Android users. so think before you call it useless.

              Z Launcher is Nokia, design is Nokia and brand is Nokia…. and Foxconn is the one that makes Apple devices too, so quality will be there.

              • AOSP can have 30% but its still useless without Play Store. Play Store is Android and vice versa. If N1 is with Play Store, then it might have proper market share if Foxconn doesn’t screw that up 🙂

                Z launcher is Nokia, yup. Certainly not the design.

                • It is coming with Play Store as Nokia has no issues utilizing Play Store now. Whereas previously, they didn’t want to include Google’s services and use Microsoft’s. Google doesn’t support that type of implementation.