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POV: Microsoft may be able to use Nokia brand with only already announced Lumias.

BmEDAYVCYAAOx8sI can understand excitement of many over the comments made by earlier Nokia official Twiiter account that Microsoft may be able to use Nokia brand for some time. They however don’t specify till what time this licensing is valid.

So, just to refresh memories, as per the original deal terms, Microsoft has licensed Nokia brand only for use with Nokia Mobile phones and has acquired Lumia and Asha brands without Nokia branding. So, while Microsoft may be able to use Nokia name for already announced Lumia and Asha devices, there is no way that the original deal terms support new Nokia Lumia and Nokia Asha devices launch post deal-closure.

The press statements by Nokia and Microsoft also don’t talk about change in deal terms regarding licensing of Nokia brand. On the contrary Microsoft press release talks about Lumia smartphone and Nokia mobile phones separately.

Reporting to Nadella is former Nokia President and CEO Stephen Elop, who will serve as executive vice president of the Microsoft Devices Group, overseeing an expanded devices business that includes Lumia smartphones and tablets, Nokia mobile phones, Xbox hardware, Surface, Perceptive Pixel (PPI) products, and accessories

There is however one possibility. Similar to the adjustment made in regards to the management of online assets, where, Microsoft will manage the domain and social media sites for  up to a year, there may be an understanding of using Nokia brand for up to one year by Microsoft. However, that should have been reflected in press releases and that makes it again doubtful.


Nayan has more than 10 years of experience of covering Technology and innovations. He is a big Nokia fan and Tech disruptions aficionado. He loves to review new cool gadgets and writing about Android, iOS, Gadgets and general Technology stuff. He has been associated with other well-known Tech sites WinCentral and GadgetOx since long.

He currently sports a Lumia 950 XL and Nexus 5X. Other interests include listening to Nu-Metal Hits and Kick-Boxing.
Write to him at Email: [email protected]
  • Hi, you are correct MSFT will be selling the released or announced devices like say Nokia Lumia 1520 or Nokia Lumia 930 not for a year or such but as long as they are under production for obvious reasons of sales marketing spent incurred, avoid PR cladhes and keep sales ticking on strengthnof Nokia branding.

    2H of the year 2014 will see first products designed, announced and sold under microsoft banner with lumia branding.

    Surface will be the line of MSFT tablets and Lumia for smartphones.

    Stay tuned for Nokia strategy briefing though it’s just not IP licensing but beyond.


  • Awesome! Just make this happen already.
    In fact, there’s no point in MS deciding to choose the Nokia brand for say one additional year as that will cause them to lose access to the branding suddenly and immediately. The sooner they start building their own brand, the better it will be 🙂

    Finally a reason to prove Mr. Nawzil wrong. He quoted yesterday that MS has access to Nokia Lumia brand for 15 more months.