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Nokia back as the top phone brand in Vietnam with 25% market share


A good news coming for Nokia fans from Vietnam!! As per a report from analyst firm GFK, Nokia has regained its top phone vendor position in the Vietnam market by capturing 25% market share in the first seven months of 2018.

The phone market share mentioned here obviously accounts for market shares of both feature phones and smartphones. In terms of only feature phones Nokia brand commands as high as 60% market share in Vietnam.

Coming to the smartphone segment, the HMD’s most popular handset in Vietnam is the Nokia 3, alongside the Nokia 2, Nokia 5, Nokia 6, and Nokia 7 Plus. According to Nguyen Hoang Dong, the representative of HMD Global in Vietnam,

The company has approached the market in the country, wading to the remote areas. This is different from some brands that only focus on sales in major cities.

This is certainly good news for HMD and Nokia fans as the brand is again to top in markets where it has been traditionally strong. In Q2 2018, Nokia smartphone shipments saw a growth to 4.5 million units as compared to 4 million shipments in Q1 2018. As per the report shared by CounterPoint Research this propelled Nokia to 9th top smartphone vendor ranking globally.

In Q4 2017, 4.4 Nokia smartphones were sold which was a steep growth over 2.8 million Nokia Android Smartphones in Q3 2017. As per an earlier report from IDC around 1.5 million Nokia Smartphones were shipped in H1 2017 worldwide.

So, summing these all numbers give us a total shipment number of 1.5+2.8+4.4+4.5+4.0 =17.2 million Nokia smartphone shipments until Q2 2018. Q3 2018 should be even better considering popular smartphones like Nokia 7 Plus were released in this quarter.

Thanks Mer Lain for the tip. Cheers!!

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