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Why Nokia needs to fully support and evolve Symbian and remove the shelf life cap.

When we heard that press release about Nokia firing 10,000 employees and other executive changes,it also mentioned tough Q2 and even predicted bad Q3. Q2, we can understand will be worse because Lumias weren’t able to match Symbian’s reach and features lure (Lumia 900 and 610 yet to reach everywhere). But Q3? It should have been better than Q2 given release of Lumia 900 and 610. But announcement of WP8 makes the picture clear. It is obvious that ,many future buyers of Lumia will hold on and wait for Lumia running on WP8. So that’s what Nokia already anticipated. That led them to release 808 PureView in even USA market. But isn’t that a half-hearted approach to tackle the current situation of falling sales.

Ok, lets analyse the future scenario and from where Nokia is supposed to get sales.

  • Even in Q3, Symbian will be responsible for major chunk of sales, given that many prospective buyers will hold for WP8 devices
  • In Q4 when Nokia launches WP8 devices it will be in worse situation, overall sales share wise if Symbian is not given due support and wide release. Also HTC amd Samsung must be ready with multicore phones in the same period. So how much share Nokia will get out of the small windows phone market share is anybody’s guess.
  • Similarly Q1, Q2 2013 will need Nokia to succeed wildly with WP8 devices if they have to survive. But with competition from Samsung and HTC it is still not very rosy picture.

So that leads to a question, if Nokia has to survive through all these quarters from where they are supposed to generate sales. So let us try to find answers. Symbian has got a chance with 808 PureView to get back interest of many buyers. But If Nokia has to make Symbian count post 808 then it needs to evolve it rapidly as to make it a viable platform at least till end of 2013.

  • First of all Nokia must get rid of that “shelf life blunder” which stops many from even considering Symbian. Which means Symbian should be accepted by Nokia as a secondary platform without a life cap of 2016.
  • 808 PureView must be followed by some more interesting devices. Better display resolution, Multi cores, Unibody design, 12-18 mega-pixel resolution PureView camera etc are required for a good fight.
  • Browser, Social networking are few of Symbian’s weaknesses. I don’t know but if N9’s browser can be ported then it will be awesome to see Symbian getting a very competitive browser in one go. Social integration is where Nokia needs to learn from applications like Gravity,Facinate, Fmobi and implement it.
  • Nokia has already done a half-hearted attempt at Symbian but was that sufficient. It needs full-blown effort to revive it. Is it necessary? Yes if Nokia has to survive through stormy times. It is must.
Nayan has more than 10 years of experience of covering Technology and innovations. He is a big Nokia fan and Tech disruptions aficionado. He loves to review new cool gadgets and writing about Android, iOS, Gadgets and general Technology stuff. He has been associated with other well-known Tech sites WinCentral and GadgetOx since long. He currently sports a Lumia 950 XL and Nexus 5X. Other interests include listening to Nu-Metal Hits and Kick-Boxing. Write to him at Email: [email protected]
  • typhoon2000

    The problem I find with the WP operating system is that technologically it severely holds Nokia back. WP8 fits within a certain narrow envelope of technologies that would never allow Nokia to become innovative with their handsets so in effect, any smartphone running the WP O/S becomes a Microsoft controlled phone by default, and unlike Apple which controls its technologies almost all the way down the chain, thus knows exactly what they require, WP7 and 8 has forced a cap on what should be possible.

    The problem at Nokia is now the current CEO who can’t seem to make his mind up and make definitive decisions and announcements, yet seems to be firmly – and quite dangerously – in the pocket of the Microsoft mafia, just at a time when Symbian was turning a corner and starting to develop. What annoys me more is the total disregard for the support of the multi-platform language Qt, which could have help programmers to no end in bringing quality software to the Symbian system as well as many other platform.

    I don’t like WP7 or 8 simply because of the lack of freedom it represents to a power user and would have preferred to see the Android OS adopted instead. Unfortunately the current problems seem to be manifesting themselves and to be honest the problem isn’t Symbian for once….

  • Epsoo

    Excellent article, right on time, spot-on, fully reflective of Nokia’s good old loyal fan-base. Please write more about it. Every country where 808 wasn’t supposed to be released, finally got it released after people therein made the noise and raised the voices of sanity. Result? Nokia realized they shouldn’t hold off the cash inflow just because of few stupidly incompetent decisions, in the first place, that are correctable with a simple OK & GO. Hence, hope is there, because company still thinks in terms of money/profit… it hasn’t gone that insane yet. Just like 808 case, once enough people make demand for Belle/Symbian reforms & developments, Nokia is sure to come down to revision desk.

  • Jase

    I mostly agree with article but having both a PureView 808 and a Lumia 800 I do not see any room for Symbian devices. At the moment I have both phones working and connected to all my services. L800 has not crashed once or been switched off once since owning it for 3 months, whereas the 808 is on its 5th reboot in 10 days. As nice as the 808s camera is it just doesn’t compete with wp7 devices. I set my L800 in no time…it was just intuitive… Belle in the other hand was not! Had Lumia not cone out id be happy with the N9 and 808 devices, however Lumia is here and is going to be the 3rd mobile eco-system. Nokia should show what they can by coming up with great hardware features and stand out from the crowd with added services. Is is this going to be enough is anyones guess but I sure hope the succeed.

    • Jase

      Sorry for the double post and bad grammar. Blame me ant not my L800.

    • I have owned SGS II for 4 months, iPhone 4 for about 3 months and have N8 since December 2010. Now if you talk about reboots. Android phones, IPhones all reboot under many network conditions and with bad third party apps. N8 after Anna has been as stable as any of the devices around.Belle is awesome and Belle FP1 will be better. Talking about Lumia 800. Only sometime back nokia released an update so that rebooting of Lumia 800 under some network conditions can be fixed 🙂

      Symbian has got a bad press and worse mgmt decisions. Tango,WP8 is catch up in many features to Symbian. Live multitasking,NFC,DLNA,SMS and MMS features,flip to silence,Contact share,high mega-pixel camera support, etc.

      • Jase

        Don’t get me wrong, wp7 does have its issues and is missing features but this does not stop it been a great os, user experience and just a damn useful device. What it does, it does with smoothness, no glitches and with great ease. Being a techie I thought I’d want to know all the details but this hasn’t been the case. You don’t need to know about the tech you just know it works.
        Play to (aka dlna) works great, the app features I need work fine in the background, mms costs money and the majority of people I sent pics to didn’t support the download so only got a link. As for the rest I’m sure they’re coming..wp7.8/8. All this aside you have to give it some credit…it going to be the only smartphone contender against iPhones and droids. Yeah Nokia may have alternatives for their low end emerging markets but wp is really the only option for established markets.
        I got my first Lumia 710 for the wife and after using it I had to get my own L800. I didn’t think I’d like it but now I’m hooked.

        • Jase

          Nokia will survive over course of the coming quarters and can easily do with shedding 10,000 employees. When I worked there they had 20-30 phone projects annually and symbian was a nightmare. Remember the days when they released 30 phones per year. Ok this was global and for every conceivable type of person…what a load of tosh! They’ve tried to ditch symbian many times and I just glad someone had the balls to it…right or wrong. Nokia should’ve been knocking out droids from the beginning as looking for alternative all the while. You must agree that there marked share wouldn’t have been half bad had they done this.
          I feel the guys a Nokia and the cuts they’re having to make but they know the were managed wrong and that things are having to change.
          Lumia, US market exposure, great hardware, the best camera tech out there….surely things are looking better, but I’ll give eat my hat if someone can forecast 1 year from now.

          • I totally agree with you on Android front. I always thoughy Nokia needed to take a leaf out of Samsung’s book and should have tried Android as well. But what for now? do they have any other option left for saving their quarters.

            What do you think will bring sales in for next 4 quarters.Just think about it?

            • Jase

              Marketing! Marketing! Marketing!
              Education for the sales teams and better relationships with the sales channels. For the last 4 or 5 mobiles I’ve purchased for my wife, friends and family, every sales rep said you needed iThis, droidThat….and when I asked for a Nokia they tried to advise me not to. Their reasons were very lame and generally came down to size of apps store, iEveryoneHasOneDontMissOut, most powerful, thinnest, lightest, no other phone can do this.
              Generally their comments had no substance but then I new that. I doubt my mother-in-law who got her iPhone last month did though. The network said she can upgrade and that was the best option. It was more like that this has the best tie-in and best profit margins.
              In the UK at least, the best phone packages (monthly call and data packages) are had with iPhones and the like.
              What ever happens now with wp8 etc., I believe Nokia were right to get Lumias out in the wild as soon as possible, they had do something fast yet different. And as much as I’d like my L800 to get wp8 I’m not that concerned, and nor should anyone else really. There’s lots of talk on the forums at the moment about this but to be honest, how much of the general public know or need to know about phones. Good camera, easy to use and buy apps, slick operation, FB, twitter…..I even think MMS is just about dead now.

  • Jase

    I mostly agree with article but having both a PureView 808 and a Lumia 800 I do not see any room for Symbian devices. At the moment I have both phones working and connected to all my services. L800 has not crashed once or been switched off once since owning it for 3 months, whereas the 808 is on its 5th reboot in 10 days. As nice as the 808s camera is it just doesn’t comp