We reported about Nokia Smartphones and feature phones showing sharp growth in Q4 2017 over the previous quarters. This resulted in Nokia becoming the top feature phone and 11th biggest smartphone vendor globally. Read the full report here.
Now, counterpoint Research shared some market wise highlights of this Q4 shipments performance. While in terms of feature phones Nokia was the top brand in most of the markets including most of the European, Asian & Middle East markets. In terms of smartphones, it climbed to 3rd rank in the UK and was among top five vendors in Russia, Vietnam & most Middle East markets.
It was the top overall phone brand in Vietnam and most of the Middle East markets. Now, that is some performance.
Some major growth markets for @HMDGlobal in Q4 2017:
overall phones:
#1 in Vietnam and most Middle East marketsSmartphones:
#3 in UK for first time
Top 5 in Russia, Vietnam & Most Middle East marketsFeature Phones:
#1 Globally and Most European, Asian & Middle East markets— Neil Shah (@neiltwitz) February 12, 2018
HMD seems to have done good in the Indian market and can do better as it has great brand recall in India. A recent report covering the Indian market from Counterpoint Research had given 6% feature phone market share and 5th rank among the feature phone vendors to Nokia (HMD).
Further this growth comes with nascent performance in most important & 2nd largest mobile phone market, India, where the "Nokia" brand has the most brand equity to cash in.
If @HMDGlobal succeeds in India market, it should drive up Nokia brand to top five phone brands globally.
— Neil Shah (@neiltwitz) February 12, 2018
HMD was able to sell more smartphones than many well-known brands like HTC, Sony, Google, OnePlus, Lenovo In Q4 2017. With HMD expecting to release a number of compelling smartphones like Nokia 6 2018, Nokia 7 Plus, Nokia 8 Sirocco aka Nokia 9 and volume drivers like Nokia 1 in March-April globally we can expect a real boost to the shipment volumes further.
