Microsoft has shared details about recent Windows and Windows Phone Store trends across categories, markets, and more. There are some surprising and some interesting take aways from the analysis.
1) Windows Phone 8.1 now responsible for more than 50% of app downloads, Windows Phone 7 relegated to less than 5%. This is in line with the 39% market share (September) for Windows Phone 8.1 revealed by Adduplex data.
2) In-app purchases stands out as the best app monetization model and 20 top earners use In-app purchases.
3) US is the top country per no. of apps / games downloads followed by China and India.