AdDuplex has released its Windows Phone report for May 2016. For your information AdDuplex gathers, analyses and releases Windows Phone market share report every month. Here is how the report was generated.
Data Source This report is based on data collected from 5,120 Windows Phone apps running AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the day of March 18th, 2016 (UTC time) unless otherwise stated. We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for.
Windows 10 Mobile at 10.4%:
Windows 10 Mobile is growing slowly but steadily and has gained another 1.2% since last report to cross the 10% mark. This growth comes in part from WP 8.1 upgrades (- 0.3%) and some old WP7 phones being replaced with new Windows 10 models (- 0.9%).
Windows 10 Devices Factory shipped vs upgraded:
A comparison between Windows 10 devices that shipped with Windows 10 Mobile from the factory and those that were upgraded from Windows Phone 8.1. 22.82% of Windows 10 phones are from the Lumia x50 line (shipped with Windows 10 Mobile). The single most popular Windows 10 Mobile device is Lumia 535. However, Lumia 550 is not that far behind.
Windows 10 Mobile Insiders vs Non-insiders:
14.4% of the Windows 10 Mobile users are in the Insider program with rest running the official stable release builds.
Germany is the only country where Lumia 950 came close to top 10.