AdDuplex has released its Windows Phone report for March 2016. For your information AdDuplex gathers, analyses and releases Windows Phone market share report every month. Here is how the report was generated.

Data Source This report is based on data collected from 5,120 Windows Phone apps running AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the day of March 18th, 2016 (UTC time) unless otherwise stated. We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for.


  • Check the featured image above. It seems Microsoft’s latest decision will make 49% of Windows Phone smartphones ineligible for Windows 10 Mobile upgrade.

 Windows 10 Mobile Upgradeability March 18th, AdDuplex There are two important figures here: 15.2% of the devices that are capable of running Windows 10 Mobile already are. For developers this means that there’s around 6x growth potential for your UWP apps on Mobile. Of all the devices in use, 50.4% are capable of running Windows 10 Mobile while 49.6% are not. windows phone OS

  • Windows 10 Mobile is running on 7.7% of overall Windows Phone devices.

With Windows 10 Mobile now available, as an upgrade to most of the devices that are supported, it has gained 2.4% of market share and is now the second most popular OS version. 7.X and 8.1 are both down 0.6% while 8.0 is down 1.1% which suggests that the growth of 10 isn’t entirely down to people upgrading.


windows phone share

  • Lumia 640 sees significant growth globally

The biggest growth this month is for the Lumia 640 which has gained 0.9% of market share and moved ahead of the 635. The 520 takes the biggest individual loss as it goes down 0.5%. If current trends continue this, could be the last month where it is number one. After a 1% growth last month, the ‘Other’ category falls back 1.3%

windows phone US

  • Lumia 640 grows by massive 3.6% in US too

The growth this month is shared by the 640 (which has grown a massive 3.6%) and the 640 XL which is a new entry in the top ten. The 435 and the HTC One (M8) are unchanged and every other model is down. The 635 sees the biggest loss and is down 1.7%


windows phone vendors

  • After a few months of decline, Lumia devices (manufactured by NOKIA/Microsoft) gain 0.34% BLU have gained 0.01% but every other manufacturer has seen a loss of share: HTC is down 0.18% Samsung is down 0.06% Huawei is down 0.04% Other is down 0.07%

Click on the source link below to read detailed reports for individual markets.