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POV: No matter what there will be always be a “Nokia Smartphone” available for fans!!

Life is full of strange coincidences!! Nokia is planning to launch its range of Android smartphones mostly by end of 2016 (or by early 2017). Sadly, a Nokia-created brand which had / has a big fan following of its own thanks in parts to its association with the “Nokia brand” (in mind of fans) may get phased out soon.

Microsoft is planning to pull curtains on what is left of Lumia brand presence in coming months, report our sources. This has been amply hinted by recent closure of Lumia social and help accounts. So, when Lumias will cease to exist as an option for Nokia hardware fans, they can be happy with the fact that Nokia will make a come-back with hardware of its own. The only difference will be that the upcoming Nokia smartphones will run Android with a Nokia UI launcher.

So, while it may not be the ideal scenario for anyone in love with both Nokia hardware + Windows 10 Mobile, for those who moved to Microsoft’s camp because of the Nokia D&S merger to Microsoft Mobile, it may not be a very difficult decision to make.

Microsoft however is working on an Enterprise-focused “Surface Phone” that it hopes will appeal to consumers too like Surface 2-in-1 range has done. We just reported about it delaying the Surface Phone to Aug-Sep 2017 now.

Coming to what Nokia Hardware fans can expect, there are many smartphones and tablets in works. You can read our coverage of upcoming Nokia hardware by clicking here. For those wondering about how much Nokia will be there in these upcoming smartphones and tablets, we earlier wrote about how creation of HMD was a Nokia Masterstroke ensuring Nokia design, quality, manufacturing, feel, after sales & service in upcoming phones.

The future Nokia phones will use original Nokia manufacturing, design, innovation, quality control, marketing, sales and after-sales services. It will be controlled and monitored by Nokia and ex-Nokia teams and leadership. So, much Nokianess!!

Nayan has more than 10 years of experience of covering Technology and innovations. He is a big Nokia fan and Tech disruptions aficionado. He loves to review new cool gadgets and writing about Android, iOS, Gadgets and general Technology stuff. He has been associated with other well-known Tech sites WinCentral and GadgetOx since long. He currently sports a Lumia 950 XL and Nexus 5X. Other interests include listening to Nu-Metal Hits and Kick-Boxing. Write to him at Email: [email protected]
  • Praveen Kumar

    Finally we are getting true smartphone……

  • Michael Fernandez

    If this site going to report android hype i may be quitting coming here.. The new nokia isnt even what it used to be… Its not even going to make hardware like it used to…. That legendary old nokia is history.. not that im entirely happy about that… but really… Im here for Windows 10 /Windows 10 Mobile news… If this becomes an android site… then its bye bye..

    • Kamal

      Kinda love such “cute” comments!! Buddy, we report Nokia and Windows 10 Mobile. If Nokia goes Android how can you not expect us to talk about it. Rest assured your dose of Windows 10 Mobile news will be supplied in abundance.

  • MajorRockStar

    Interesting…I’ve always been a Nokia fan, but now that Nokia has introduced me to Windows Phone, I’m not sure I’m a Nokia person anymore. I’ve tried the Nokia launcher on my backup Android, but I really found it boring. It’s no where as interactive as the Windows Phone, or even most Android launchers. That said I probably will get a Nokia Android phone to use as my backup and to be supportive, but I think I will be staying with Windows Phone/Mobile. Sad to see the Lumia name being retired, but it makes sense for MS to place all of their mobile devices under one name.

    • Fabrice HURON

      Same for me except that my backup phone is also a Windows mobile 10. I’m sad too about the lumia brand but I believe that MS have a plan for a new génération of mobile device as they constantly update the OS trough the insider program.

      • Michael Fernandez

        And believe me they do… The Lumia brand is going out… but Surface phone is coming in… It might be the end of budget and midrange phone from MS… A premium Microsoft phone is surely coming…

    • DBS

      The good thing about Android is that you do NOT have to use the stock Launcher.
      Do you want a Windows Phlop experience on Android? Use the “SquareHome” launcher. It will give you the WP UI but in a non-dead OS.

      Here’s an example. On the right, the Nokia 930. On the left a Galaxy S7 with SquareHome.

      • MajorRockStar

        I’ll try SquareHome. My experience with WP launchers in the past have been cheesy, but I’m always up for an adventure.

  • Fabrice HURON

    Any new smartphone without Windows Mobile 10 is not an option for me, even a Nokia.

    • Everson

      I had this position some time ago. But the Windows phone/mobile lost its UI identity long ago. Unfornately It became a mess of android, ios and windows.

  • DBS

    Well, if we’re being realistic, most Nokia fans won’t be sad to see the back of that flop of an OS that was Windows Phone.
    Many of us jumped ship as soon as Nokia left so we already moved on to Android. So at this point our attention will be geared more towards what Nokia will offer on top of Android and not so much what will become of Windows Phone or that unicorn called “the Surface phone” which I think Microsoft will eventually cancel once they see the Elite X3 fail to attract the enterprise.

    • Tiago Miguel Morgado Jorge

      I think that Windows Mobile is going very well in the enterprise marketmamarket.

      • DBS

        LOL well, you’re quite wrong. It’s a flop. Just as big a flop as it was on the consumer market 😉

        • Tiago Miguel Morgado Jorge

          I know about a lot of companies who use it. Even NYPD uses it.

          • DBS

            Define “a lot”. Also, “a lot” of companies also use BlackBerry (and I’m talking about old BlackBerry, not Android powered Blackberries).

            The NYPD isn’t a company. And it’s ONE police force. Oh and they also use other phones.

            • Tiago Miguel Morgado Jorge

              I know NYPD isn´t a company, LOL. Anyway, I know some people who work in the enterprise market and know a thing or two about it. I don´t have numbers, but probably Microsoft has. Their biggest advantage is the United app plataform, which enables easy programing for all Windows 10 devices. If Microsoft is betting in Enterprise market, I´m sure they must have a reason for doing. I think they are not so dumb to that point.

              • DBS

                See that’s the problem. The UWP is in itself a flop. Which is why the likes of HP with the Elite X3 aren’t relying on it but instead on trying to virtualise x86 programs.
                The UWP only really benefits mobile. People on PCs use x86 programs and the browser. No one uses apps. Even enterprises rely on x86 based programs. And no Windows Phone can run those. Which makes them useless.

                Microsoft is trying enterprise because they failed everywhere else. It’s not because they have a product that enterprises want, it’s because they have already tried everything else and failed. So now they’re trying enterprise.
                The problem is:
                1 – Most companies already have Android or iOS solutions;
                2 – Other companies have a BYOD (bring your own device) policy which pretty much assures no one will be using a WP;
                3 – Blackberry is already focusing on enterprise, has a much better brand and relationship with companies in that arena, and is now using Android;
                4 – Google itself has “Android for work” which is a program that allows companies to adopt a far more restricted version of Android to make it “safer” (or rather, to allow them to close up everything they want to).
                5 – Microsoft itself knows Windows Phone is a flop even on enterprise. They know there’s no interest in it.
                Which is why they’re focusing so much on having their services and apps on Android and iOS (almost always running better than on WP itself).
                And which is also why the “Surface phone” was already postponed and if I have to bet, will be cancelled. The Elite X3 will be the test Microsoft was waiting for to decide on the future of mobile.
                If the Elite X3 fails – as I’m almost 100% sure it will – Microsoft will simply cancel Windows Phone and put an end to that pathetic excuse of an OS once and for all 😉

                • You make a lot of sense 🙂 Agreed!

                • Tiago Miguel Morgado Jorge

                  The Windows Store and the UWApps have been growing and, for my experience they Works very well. The future are apps, not programs in x86. That’s why MSF, for instance, is migrating some programs to apps from the Windows Store. I use apps when there use is easier than browser or x86 programs. Besides, for tablets, they are the best option.
                  Blackberry may be focused on the enterprise market, but BB isn’t MSF. MSF is much more powerfull and has much more influence. If we look to the current range of Lumias, they are all enterprise focused, so I think that they really think they still have a chance.

                  • DBS

                    Growing? LOL More and more developers have been dropping support for the platform. And from my experience the ones that show up again (Amazon) work horribly.
                    Also, no the future isn’t apps. That’s the bullsh*t that some deluded folks at WCentral are trying to sell the remaining WP fanboys to make them believe the OS isn’t dead 😉

                    Windows apps are not only weaker in terms of what they can do, they are pointless. Who on earth uses Twitter, Facebook, etc when they can use all of those services through a browser?
                    Also, Microsoft isn’t really migrating things to Windows apps. Not the main programs. Office, for example, albeit having an app version, is still a x86 program and so it shall remain. A Windows app can’t handle what Office does. Neither can they handle real programs like Photoshop, etc. Even Windows Media Player itself – a FAR superior program to Groove and Videos – remains an x86 program.
                    Besides, developers aren’t wasting time and resources with UWP. The majority of Windows users are on Windows 7. The other relevant piece of users on Windows 10 barely use (or don’t use at all) the Windows store. Developers already have their x86 programs written. There’s zero incentive to put them in the store.
                    PLUS, if they put them in the store, they’ll have to share a significant portion of revenue with Microsoft. Why on earth would they do that when they can sell the x86 version through their websites directly to consumers, WITHOUT having to share profits with Microsoft? They’d have to be completely daft to do that.

                    And you seem to mix money with influence. Microsoft has the first, NOT the second. Blackberry may not have Microsoft’s money, but they have two things Microsoft doesn’t: a good and old relationship with enterprise (unlike Microsoft which has, at best, a lukewarm relationship with them) and tradition on mobile.
                    Microsoft has so much “influence” that they haven’t been able to “influence” developers to come to the Windows platform, even when they build the apps for them.
                    And if we look at the current range of Lumias we’ll see that exactly: Microsoft had no idea what they were doing. Which is why they now killed the Lumia line, are clearing stock, shut down the mobile division and I’m pretty sure, after the Elite X3 flops, will cancel the “Surface Phone” and W10M along with it (support for W10M is only officially planned until 2018 anyway).

                    • MajorRockStar

                      Well it’s obvious that you are not a fan of MS. LOL. But as for your app comment, you are correct regarding the current situation, but things are changing mainly because of the maintenance required to maintain apps in comparison to the amount of revenue they bring. Web wrappers are starting to become a better way to go because you create once and do minimum amount of adjustments to align with the platform. I don’t like the idea because the app will probably not carry the feel of the platform, but I understand the need. The software world is very tired right now because there are so many platforms to play on, and it’s time consuming. But if you can just create one website then wrap it to fit any slight need of the platform, the time saved is tremendous. Which means that MS, Samsung, Baidu, Saltfish, etc. may not need to worry about the app gap as the apps may be easily created now that apps are just web wraps. You mentioned the Amazon app for WP, that’s a perfect example of the direction of what is being talked about among software developers. That said, MS might have placed themselves in a unique situation as traditional pc users are discovering the Windows app store where app wrappers along with the idea of the universal WP apps shine best. So imagine creating a UWP app web wrap that is catered to work on both desktop and mobile, then taking that same app and with a few iOS wrapping tweaks create a iOS version. Something that would have taken months, can now be achieved in hours. The one thing that is constant is change so I’m sure 10 years from now we’ll be talking about things we never thought about today.

                    • DBS

                      It’s not a question of being a fan of Microsoft or not. I have no particular feelings about them. I’ve used Windows and Office all my life. I currently own an Xbox One (though I regret not having picked the PS4 as the blu-ray player on the XBone is crap) and I’m typing this comment on a Surface Pro 3. So it’s not like I hate them. I’m just not a fanboy and when it comes to Windows Phone, I do want to see it crash and burn (or rather, I’m enjoying seeing the rotting of WP since crash, burn and death already happened lol).
                      I don’t agree with your vision, though.

                      1 – Web wrappers aren’t becoming a thing. And they won’t become a thing. Not on Android and iOS. You are right, web wrappers are cheaper to keep. But that’s on platforms that have no users, like Windows Phone. There it makes all sense for developers to just use a web wrapper. That’s what happened with Amazon on Windows. No one uses apps on Windows 10 and on Windows Phone 10 there aren’t any users to justify putting up with the costs of maintaining an app.
                      However, on Android and iOS those users exist. And companies know that if they limit themselves to web wrappers, people will not use the apps at all to start with. There’s no point in having an app that gives me the same experience the browser does.
                      Websites have many design and functionality limitations that apps don’t. Web wrappers offer a vastly inferior experience to users. And users won’t put up with bad experiences. If they dislike the web wrapper (and I know of no one who likes them), they will abandon the app/service. In the end, trying to cut costs will cost developers more than maintaining good apps.

                      2 – There aren’t actually that many platforms. There are three major platforms. Windows on the desktop, Android on mobile and then iOS with a small but symbolic marketshare on both fields. With Microsoft putting everything under Windows 10 and Google putting Android apps into ChromeOS, you start seeing the number of operating systems reduced. Developers can launch a Windows 10 app and an Android app and it will work on both platforms that have users – Windows 10 and Android – but also on both platforms from those companies that are a flop – Windows Phone and ChromeOS.
                      The only place where as we go forward developers will have reasons to complain is with Apple as the guys at Cupertino have shown so far no interest in merging iOS and MacOS. Actually, they’ve shown the opposite, with fragmentation between macOS, iOS, watchOS, tvOS etc.

                      3 – “traditional pc users are discovering the Windows app store where app wrappers along with the idea of the universal WP apps shine best.”
                      Well, the thing is, desktop users have not adopted the Windows app store. Most of them don’t use it or see little point in it. When companies leave the platform (and they ARE leaving) it’s because even Windows 10 didn’t grabbed consumers. And let’s be honest, it makes absolutely no sense to run apps on a desktop. It’s absolutely pointless.
                      Web wrapper apps are even less logical on the desktop. Why on earth would I use a web wrapper on my PC when I can just simply go to the original unwrapped website on the browser?
                      As for the UWP, again, so far it has been a flop.
                      The concept of UWP is nice and it would make all the sense if Microsoft had any operating system where those apps would have use. Currently Microsoft’s predicament regarding UWP is:
                      – on the desktop, no one uses apps, so there goes the influence of Windows 10 market share
                      – on the Xbox One it also makes no sense to use most apps. And the ones that make sense on Xbox are already available, including YouTube, which isn’t available anywhere else.
                      – on mobile their OS is dead, marketshare is below 1% and continues to decrease.

                      Yet, UWP are a concept that would benefit mainly mobile. And developers understood that already. That’s why they’re leaving. They came thinking the leverage offered by Windows 10 would be enough that the fact that WP would also get an app would be irrelevant to their costs. When they realised the only thing benefiting from the UWP was Windows Phone, they started to pack their bags.

                      I do agree in 10 years things will be different. But I don’t believe it’s Microsoft’s vision that will materialise. And in 10 years one thing I’m absolutely sure: Microsoft will no longer be on the mobile space with a mobile OS of their own. Whether they’ll fork Android, adopt it or manage to put a full blown Windows 10 pc (running x86 programs) inside the shell of a phone, only time will tell.
                      But I don’t believe there will be a Windows Phone/ Mobile anymore. In fact, if they still exist come 2018, it will already be a miracle.

  • Finally it’s happening!!

  • Suyash

    Eagerly waiting for nokia smartphones!!