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Asha devices’ huge success is making competition restless.


Asha devices have been huge success in India, so much so, that it seems low-end Android competition is now feeling threatened and restless as it is cutting down on their cheap low-end smartphone share as well. The great thing is that this success is now identified by India’s mass media. Today, we came across this article in “Economic times” which lists some envious rival companies blaming Nokia to wrongly mention Asha devices as smartphones :).

Nokia is making some noise in India’s booming smartphone market with its  Asha series, but most of its rivals and some experts say the Finnish major is wrong in positioning the  touch phone series as smartphones.

Though, Nokia has quoted the fact to support that Asha was labelled smartphone by IDC and Gfk.

A Nokia spokesperson, however, says marketer researchers GfK and  IDC classified Asha touch devices as full smartphones in their third quarter reports.

Point is smartphone or no smartphone, Asha devices are excellent low-end smart devices with more features and better UI than the so-called smartphone alternatives, mainly Android. They have much better designs and Nokia’s quality makes them a big winner. Top that with “value for money” they provide and competition will keep whining and losing market share ;).


Nayan has more than 10 years of experience of covering Technology and innovations. He is a big Nokia fan and Tech disruptions aficionado. He loves to review new cool gadgets and writing about Android, iOS, Gadgets and general Technology stuff. He has been associated with other well-known Tech sites WinCentral and GadgetOx since long. He currently sports a Lumia 950 XL and Nexus 5X. Other interests include listening to Nu-Metal Hits and Kick-Boxing. Write to him at Email: [email protected]
  • praveen

    Yes Nokia ASHA Full touch series phones Best in design,UI,everything…but it has Basic draw back like “Unable to off Camera sound,Text Copying,Brightness adjustment”…But Still Im sure THAT NOKIA Did BEST JOB with those Designs….when it comes to Android sets they look like a “GEOMETRY BOX” if anybody buys means it is just like a buying Geometry Box for 6.5K……So better Nokia has to consider to Fix & Add some Basic feature to Asha FT phones…

  • I’m actively keeping an eye on the discussion forums of Nokia and it won’t be wrong to say that the new Asha s40 devices are quite popular. Though they still need some improvements and some feature additions will make them the first choice.
    The best thing is that they boot up in just around 3 seconds and are super fast with not even a little lag.