AdDuplex has released its Windows Phone / Windows 10 devices report for July 2016. For your information AdDuplex gathers, analyses and releases Windows Phone and Windows devices market share report every month. Here is how the report was generated.

Data Source This report is based on data collected from around 5,000 Windows phone apps running AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the day of July 20th, 2016 (UTC time) unless otherwise stated. We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for. AdDuplex is the largest cross-promotion network for Windows Phone and Windows Store apps and games empowering developers and publishers to promote their apps for free by helping each other. AdDuplex was established in January 2011 in Vilnius, Lithuania. As of July 2016, more than 10,000 apps actively use AdDuplex to gain more visibility.


Lumia 535 is finally the top dog with an established lead over 520. Lumia 640 is at number 3 now.


Windows 10 Mobile grows by +1% compared to 0.5% growth in June. It is now at 11.9% still leaving 88% for Windows Phone 8 and Windows Phone 7. Not quite the result Microsoft may have wanted.


Having a look at 8 countries for the Windows Phone / Windows 10 Mobile OS version distribution reveals higher Windows 10 Mobile penetration in European markets. US lags behind.


Interesting Metric. Devices that enthusiasts use.adduplex-windows-phone-device-statistics-report-10-638

What is the Windows Phone scene in Japan looks like.adduplex-windows-phone-device-statistics-report-11-638