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Why Nokia is right in focusing on imaging as a differentiator? Camera Phone sales to hit 1.5 billion units in 2014.

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Have you ever thought that Nokia’s focus on imaging as a key differentiator may be too intense, then think again. According to a report from Strategy Analytics, it seems Camera phones sales may hit 1.5 billion units in 2014. Though nearly all the smartphones nowadays have cameras, but this definitely shows the Industry trend about phones with cameras getting more love from customers in future.

According to our Wireless Device Strategies (WDS) service, global camera phone sales will hit a record 1.5 billion units in 2014. Asia Pacific is by far the largest region, while CE Europe is the smallest. As camera phones become more popular, their usage by consumers is changing.

Nokia has the lead here with industry leading cameras on Lumia 1020, Lumia 92X and even on Lumia 720 as compared to the competition. Cameras on even other Lumias perform better than their immediate competition. So, may be Nokia already identified this trend and then decided to use imaging innovations as their one of the key differentiation.

One more trend which SA has identified and which Nokia needs to adopt quickly is the dual-sim smartphones. Nokia has already confirmed that dual-sim Lumias are coming and that will be really great for Lumia volume prospects as according to SA report,

Global dual-SIM smartphone sales will grow a solid 31% in 2014. Asia, China and India remain the largest markets for dual-SIM smartphones. Samsung, Lenovo and Android are among the main brands driving the growth in dual-SIM models. Dual-SIM dual-active (DSDA) smartphones have emerged and will play an increasing role in high-end categories.


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Nayan has more than 10 years of experience of covering Technology and innovations. He is a big Nokia fan and Tech disruptions aficionado. He loves to review new cool gadgets and writing about Android, iOS, Gadgets and general Technology stuff. He has been associated with other well-known Tech sites WinCentral and GadgetOx since long. He currently sports a Lumia 950 XL and Nexus 5X. Other interests include listening to Nu-Metal Hits and Kick-Boxing. Write to him at Email: [email protected]