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Nokia’s resurgence in US has limited iPhone gains. 55% of Nokia buyers on T-Mobile are first-timers.

[embedit snippet=”fluids”]KWP US NPU

Latest KWP report for US highlights the good performance of Nokia on AT&T and T-Mobile. In spite of only managing 4.7% sales share for the period of 3 months ending November 2013, Nokia Lumia devices have managed 5.8% sales share on AT&T.

KWP mentions how Nokia’s resurgence has limited Apple’s gains with its latest iPhones. On T-Mobile, Nokia devices sold during 3 months ending November 2013 have 55% first-time smartphone owners as compared to iPhones, which could attract just 39% first-time smartphone buyers.

“The iPhone 5S and 5C were the two bestselling smartphones in the U.S for the 3 months ending November 2013. However, increased rivalry from Android brands and a resurgence of LG and Nokia, has made year-on-year share gains for Apple difficult. This is especially true on T-Mobile.”

On T-Mobile, the ‘UNcarrier’ strategy, launched earlier in 2013, has been successful because it has attracted first-time smartphone buyers, looking to upgrade to their first smartphone. Among T-Mobile smartphone buyers in November 2013, 55% of those that purchased an LG and Nokia smartphone were first-time smartphone buyers, compared to just 39% of Apple customers.

Windows Phone sales share has dropped to just 1.1% on Verizon though, which may be due to lack of any Lumia 520 variant on the carrier.

Source: KWP

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Nayan has more than 10 years of experience of covering Technology and innovations. He is a big Nokia fan and Tech disruptions aficionado. He loves to review new cool gadgets and writing about Android, iOS, Gadgets and general Technology stuff. He has been associated with other well-known Tech sites WinCentral and GadgetOx since long. He currently sports a Lumia 950 XL and Nexus 5X. Other interests include listening to Nu-Metal Hits and Kick-Boxing. Write to him at Email: [email protected]