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Nokia targets users on other platforms with “Nokia Lucky Sunday” Nimbuzz chat buddy!!

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Nokia India has launched a interesting marketing campaign to reach to users on other platform or even using feature phones. This will be done through a dedicated chat buddy called “Nokia Lucky Sunday” using IM application Nimbuzz. Nimbuzz has 150 million strong user base and is available on all major platforms such as BlackBerry 10, Android, iOS, Symbian, Windows Phone, and J2ME, as well as Windows and Mac computers.

How it works:

Nokia’s chat Buddy “Nokia Lucky Sunday” will appear as a contact on the roster of all Nimbuzz users in India and start to quiz users and reward them with prizes. That’s over 25 million users, or a quarter of the entire mobile Internet population of the country. With every correct answer, the user moves a leaderboard and the top users stand a chance to win Nokia smartphones at the end of every Sunday.

So, what do you think? Will it provide Nokia enough opportunity to reach and  tap potential converts to Nokia and should Nokia bring it to more markets?


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Nayan has more than 10 years of experience of covering Technology and innovations. He is a big Nokia fan and Tech disruptions aficionado. He loves to review new cool gadgets and writing about Android, iOS, Gadgets and general Technology stuff. He has been associated with other well-known Tech sites WinCentral and GadgetOx since long. He currently sports a Lumia 950 XL and Nexus 5X. Other interests include listening to Nu-Metal Hits and Kick-Boxing. Write to him at Email: [email protected]