In an interview with fierce wireless at CES 2014, Nokia’s Jo harlow (Executive vice president of smart devices) has hinted that at some point in future Nokia or most probably Microsoft, will market a single Lumia Flagship across all US carriers. This will be a welcome departure from current strategy of carrier exclusives, which is deemed as frustrating by many Lumia fans and prospective buyers.
“That strategy has allowed us to grow with the individual operators,” she said. “There will be a point in time where it becomes more efficient for everyone to move to a single device that we’re all marketing. When is that point? I’m not sure yet.”
While Jo Harlow declined to give any sales targets for 2014 as such, but made it clear that Nokia and MS hope to see steep growth going forward,
“Our plan is to grow. There is scope for us to continue grow very aggressively,” she said. “And the reason I say that is, as our installed base expands, the influence that that installed base has on other consumers becomes greater.” In other words, more Windows Phone users will lead to more interest in the platform, and to more Windows Phone users. “Over time, if you look at most successful brands, the growth curve is fairly steep,” she said.
She also mentioned wearable as keen area of interest and that they plan to develop new products like the Lumia 520 and push the Lumia line to newer and lower price points.
“We will continue to develop new products like the Lumia 520 and push the Lumia line to newer and lower price points,” she said, while also bringing “the experiences that we deliver in our-high-end products to our low end as well.” Those include features like Cinemagraph, a camera tool that creates animated images.
