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Nokia (MS) to have single Lumia Flagship across all US carriers in Future. Lumia to touch lower price points.

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In an interview with fierce wireless at CES 2014, Nokia’s Jo harlow (Executive vice president of smart devices) has hinted that at some point in future Nokia or most probably Microsoft, will market a single Lumia Flagship across all US carriers. This will be a welcome departure from current strategy of carrier exclusives, which is deemed as frustrating by many Lumia fans and prospective buyers.

“That strategy has allowed us to grow with the individual operators,” she said. “There will be a point in time where it becomes more efficient for everyone to move to a single device that we’re all marketing. When is that point? I’m not sure yet.”

While Jo Harlow declined to give any sales targets for 2014 as such, but made it clear that Nokia and MS hope to see steep growth going forward,

“Our plan is to grow. There is scope for us to continue grow very aggressively,” she said. “And the reason I say that is, as our installed base expands, the influence that that installed base has on other consumers becomes greater.” In other words, more Windows Phone users will lead to more interest in the platform, and to more Windows Phone users.  “Over time, if you look at most successful brands, the growth curve is fairly steep,” she said.

She also mentioned wearable as keen area of interest and that they plan to develop new products like the Lumia 520 and push the Lumia line to newer and lower price points.

“We will continue to develop new products like the Lumia 520 and push the Lumia line to newer and lower price points,” she said, while also bringing “the experiences that we deliver in our-high-end products to our low end as well.” Those include features like Cinemagraph, a camera tool that creates animated images.

Source: FW
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Nayan
Nayan has more than 10 years of experience of covering Technology and innovations. He is a big Nokia fan and Tech disruptions aficionado. He loves to review new cool gadgets and writing about Android, iOS, Gadgets and general Technology stuff. He has been associated with other well-known Tech sites WinCentral and GadgetOx since long. He currently sports a Lumia 950 XL and Nexus 5X. Other interests include listening to Nu-Metal Hits and Kick-Boxing. Write to him at Email: [email protected]
http://www.nokiapoweruser.com
  • Alexa

    Nokia may launch updated camera ui for 1020 nd Lumia series in this ces.

  • sri_tech

    Hopefully this is true.

    Also, they should release more low-mid range devices on all prepaid carriers like they are doing with Lumia 520/521.

    Between Q2 and Q3, 1 million more Lumias are sold in US because of Lumia 520/521 on T-mobile, AT&T GO and Metro PCS. They can easily sell 3-4 million if they release more devices as below.

    Release Lumia 525, 635, 7** series phones on all prepaid carriers (T-mobile, AT&T go, Metro PCS, US Cellular, Verizon prepaid, boost mobile, Virgin mobile) in the price ranges between $50-$299.

    Invest money and promote these models in partnership with carriers.

    • sl#WP

      I have been waiting for Lumia 320, it never came. Based the performance of 520, there is no reason they can’t go lower. They insist good performance to the lowest end, that’s wrong. It doesn’t hurt if you sell Lumie 320 for $99, and slower, not as smooth, a half games won’t run, so what? They should release it now, not like “we are working to reach lower price point”, it takes two years, I don’t see anything.

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