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Microsoft to improve Windows Store apps and games visibility later this month

Microsoft has announced some changes to the Windows Store on Windows 10 in order to make app rankings more accurate and increase the visibility  of quality apps. According to Microsoft, In addition to improving app visibility, later this month the Store will also optimize the algorithms that determine which app reviews are shown in Dev Center and Windows Store

Here’s the full breakdown from Microsoft:

  • More accurate rankings: The algorithm used to rank search results has been adjusted to give more weight to app quality signals such as the number of downloads and ratings. When searching for apps or games, customers now see apps with more downloads and higher ratings earlier in search results.

  • Search enhancements: The algorithm to index apps has been updated to make apps easier to be discovered, specifically when searching by app name and related keywords. The Store will continue to limit search visibility for apps that don’t meet quality requirements, such as those that abuse keywords or are considered spam, as described in the Give Your Apps More Visibility blog .

  • Support process adjustments: Developer support is reviewing tickets opened for app search and visibility issues, to confirm they are solved by the two updates mentioned above or to identify any remaining gaps before a ticket is closed.

In addition to the above changes, Microsoft says that it will start including app reviews improvement to the store also.

Therefore, starting in March, reviews created by customers running Windows 10 Insider Preview ‘Slow ring’ will be shown in both Dev Center and the Store. Reviews created by customers using the Windows 10 Insider Preview ‘Fast ring’ will continue to be hidden to protect developers from negative reviews that may be due to preview builds of Windows 10 rather than app quality.

With this change, more reviews will be visible in the Store, while keeping some protections in place for any issues seen by fast ring customers that could impact app ratings. Both the app visibility updates and app review changes will help increase app visibility in the Store, while aiding customers in finding high value and relevant apps.

Nisha is the Managing Editor at Nokiapoweruser. She is a big Nokia fan and has more than 5 years of experience in covering Nokia, Tech, Phones and Gadgets. She has also been associated with other well-known Tech sites WinCentral and GadgetOx. Her current Devices are Lumia 1020, Lumia 925 and Lumia 525. Her motto in life is “work hard party harder”!! Write to her at Email: [email protected]