You are here
Home > Latest Posts > News > Windows Phone News > Windows Phone Devices > Less than six Lumia models may come every year going forward

Less than six Lumia models may come every year going forward


Lumia-540_Dual-SIM_SkypeA new report about Microsoft’s future plans share some details about how many new Lumia device release can be expected every year going forward. Bloomberg reports via its sources that Microsoft may now release less than Six Lumia devices in one year. Every focus segment out of the three: business, low-price & Flagship identified by Microsoft will get 1-2 new devices every year.

Nadella’s restructuring plan includes sharply reducing the number of models the company will release, now about one a week when counting variations for geographical markets, a person familiar with the plans said. Instead, Microsoft will release one to two models a year in each of three categories, said the person, who asked not to be named because the plans aren’t public. The categories are business-focused devices, phones for customers looking for low-price smartphones, and high-end devices for Windows enthusiasts.

Frankly speaking this strategy makes sense when you think in the perspective of cost and effort reduction in absence of a big portfolio. But knowing the kind of competition Android offers at every price point, it will be really an uphill task for Microsoft to maintain even the lowly 3% market share that it eventually managed to get out of the Nokia deal.


Nayan has more than 10 years of experience of covering Technology and innovations. He is a big Nokia fan and Tech disruptions aficionado. He loves to review new cool gadgets and writing about Android, iOS, Gadgets and general Technology stuff. He has been associated with other well-known Tech sites WinCentral and GadgetOx since long. He currently sports a Lumia 950 XL and Nexus 5X. Other interests include listening to Nu-Metal Hits and Kick-Boxing. Write to him at Email: [email protected]