Kantar Worldpanel has released its sales share report for 3 months ending February 2014. It is mixed bag of good and not so good news for Windows Phone market share.
Year on Year while, Windows Phone shows growth in Europe, month on month it has shown decline and has come below 10% after continuing above 10% for last many months.
In US however, Windows Phone has shown some growth now crossing 5% sales share after quite some time. It is at 5.3% now bettering 5% last month.
In China, situation however worsens and Windows Phone is shown to have only 1% of sales share.
KWP attributes the sales share decline in Europe to Moto G launch, but still good to see Windows Phone holding at 9.7% even after lack of introduction of new-gen hardware in low to mid-range.
Consumers are far more tech savvy than they were just a few years ago and the rising commoditisation of smartphones means we increasingly rely on online views and handset cost to drive our decision making. Some 40% of British consumers are heavily influenced by internet reviews when deciding which mobile to buy and 48% of Moto G sales were made online. With virtually no existing customers to sell to in Britain, the Moto G has stolen significant numbers of low-mid end customers from Samsung and Nokia Lumia.”
