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IDC: Windows Phone enjoys higher purchase loyalty than iOS & Android.

IDCIDC’s survey of top 10 smartphone purchase drivers throws some interesting stats out. One of them is the fact that Windows Phone buyers are more likely to buy or are more loyal to Windows Phone than iOS and Android buyers are to their OS of their choice. So, while 40% of Windows Phone buyers buy the phone because it is a Windows Phone device, only 32% do so for iOS and only 37% do so for Android. This is encouraging trend and shows the small but staunch fan / buyers following Windows Phone has come to enjoy lately.

Battery life, ease of use and OS constitute top 3 drivers for a smartphone purchase with web browsing speed coming at no. 10.

Via Source


Nayan has more than 10 years of experience of covering Technology and innovations. He is a big Nokia fan and Tech disruptions aficionado. He loves to review new cool gadgets and writing about Android, iOS, Gadgets and general Technology stuff. He has been associated with other well-known Tech sites WinCentral and GadgetOx since long.

He currently sports a Lumia 950 XL and Nexus 5X. Other interests include listening to Nu-Metal Hits and Kick-Boxing.
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  • Maybe instead of “Camera Resolution” they should have asked about something more relevant, like “Image Quality.” Way to feed into the Megapixel Myth.