In a press release, Nokia is proud to announce that its digital media delivery platform named Velocix has been adopted by the Europe’s leading entertainment company, Sky.
According to the technology giant, this association will intensify Sky’s high-speed (on-demand) video and data services for millions of customers in UK.
Mohamed Hammady, UK Chief Technology Officer, Sky said:
Nokia is a trusted partner of Sky. Using Nokia’s Velocix CDN, we have greater traffic visibility in the network, allowing us to regain control of managing the network capacity. Deploying the solution deep in the network also ensures we can manage delivery more effectively to improve performance and the customer experience. The introduction of Velocix CDN to support growth of our video on demand services was seamless.
Paul Larbey, head of Nokia’s IP Video business, adds:
The Sky project represents a milestone for Nokia as it’s the first deployment for a nationwide broadcaster and builds on Nokia’s number one position in the service provider CDN market. It shows that our Velocix CDN – which delivers high-quality programming – aligns with the needs of broadcasters and content providers in addition to those of IPTV and cable operators. Our innovative IP video portfolio will help Sky manage traffic more cost-effectively and efficiently.
Here are some of the key facts as a result of the alliance:
- Deployment of Nokia’s Velocix CDN across the Sky UK network satisfies the content demands of millions of customers subscribing to both broadband and satellite services. Traffic has been live in the network since the end of 2015.
- Sky can modify how a request for content from subscribers is treated depending on a user’s location or device. This opens up a wealth of personalization opportunities to improve the customer experience, or traffic management on the network.
- Nokia solution currently serves the Sky On Demand service content. Sky and Nokia are jointly working to expand the Velocix solution to also support Sky Go and Now TV services for live TV and video on demand.
- The Velocix solution gives Sky greater deployment efficiencies in terms of data center density and footprint, as well as power and connectivity options.
To learn more about Sky-Nokia association, head over to this page