Strategy Analytics reports on B2C strategy announcement from HERE, the Nokia’s Location arm. According to SA, Nokia will build upon its partnerships like those with Microsoft, Yahoo, Jolla, Tizen, Amazon and recently ( and very important ) Samsung to cater directly to consumers in future.
HERE’s B2C strategy is to compete head-to-head with map and navigation applications in Android and iOS app market places.
HERE’s aims to leverage its B2B2C partnerships to expand its capability, brand and reach, which in turn will create momentum for its push into B2C – which is an area HERE has until recently been relatively quiet about….
However, following on from the Samsung win Strategy Analytics is confident HERE can maintain this momentum and create a cascade effect, with more handset OEMs, internet companies and enterprises licensing its HERE mobile app, using HERE APIs and SDKs. Strategy Analytics expects HERE to announce further deals in the coming months to strengthen and extend its partnership ecosystem.
Nokia has officially confirmed that HERE Maps app with offline support will come to not only all Android devices but to iOS devices too, before end of the year. Not only this, even HERE Beta app will come pre-installed on Samsung Galaxy devices from next month.