A report from analyst firm Strategy Analytics reveals significant revenue and ASP boost for Nokia Mobile in Q3 2021. In fact the operating margin touched its highest ever for the company.
Coming to details now, Nokia Mobile saw its “global handset wholesale revenue” going up by +28% YoY. The ASP (average selling price) increased by 44% and the operating margin hit its highest point ever, as per the report.
A strong shipment growth in the European market seems to be one of the key drivers of this Q3 boost for Nokia Mobile. As we reported earlier, Nokia Mobile is the 5th top smartphone vendor in Europe with a 31% growth in shipments.
The report further reveals that while Nokia Mobile was 5th top vendor in Western Europe with 4% market share, in Central & Eastern Europe it doubled its smartphone market share for a 2% market share.
On a regional basis, HMD’s Western Europe smartphone shipments grew +17% YoY and it is now the largest of all global regions for HMD, accounting for almost a third of the company’s overall smartphone volumes. HMD (Nokia) is the fifth largest smartphone vendor in Western Europe with 4% marketshare.
In Central & Eastern Europe, HMD (Nokia) almost doubled smartphone shipments annually (+95% YoY), and in Q3 2021, it registered its largest marketshare for the last two years at 2%.
It is great to see HMD (Nokia) doing well in the two European regions. The company is practically the only viable European smartphone vendor left in the industry, and historically has always been performing well in the old continent.
We recently reported about Nokia Mobile registering strong growth in smartphone shipments in Q2 2021. A Q2 2021 report from the analyst firm CounterPoint research claimed that Nokia smartphones shipments grew by 36% in the second quarter of 2021 compared to Q1 2021.Another report revealed that Nokia was 4th top smartphones brand in the Nordic countries in the second quarter of 2021.