This is certainly great news for Nokia’s location business aka Here Maps. Qualcomm which powers Billions of smartphones out there has chosen Nokia’s indoor Venue Maps content for using in its “IZat location technologies“.
IZat is comprised of Qualcomm Atheros’ broad technology portfolio, including cellular, global navigation satellite system (GNSS), Wi-Fi, sensor and cloud-based assistance solutions, as well as its widely deployed location core, already found in more than one billion devices on mobile networks worldwide.
This will help IZat to empower mobile devices with exceptional indoor mapping accuracy and always-on location awareness to mobile devices in more places.
HERE, a Nokia business, today announced that it will make available its indoor Venue Maps to Qualcomm Atheros, Inc., a subsidiary of Qualcomm Incorporated. Leveraging indoor map data from HERE that is tightly coupled to the core indoor positioning engine will help Qualcomm IZat(TM) location technologies deliver more precise positioning (within 3-5 meters) to mobile devices inside buildings. Improving the overall indoor location experience for consumers, this combination is expected to accelerate the development and use of compelling location-based experiences as well as promotions in shopping malls, transportation hubs and entertainment venues around the globe.
Qualcomm terms Here indoor maps as complimentary to their IZat location platform.
“In our quest to deliver location awareness everywhere, Qualcomm Atheros is propagating indoor location capabilities to ensure the best possible experiences in a wide variety of places,” said Cormac Conroy, vice president of the mobile, computing and location business unit at Qualcomm Atheros. “Our collaboration with HERE complements the capabilities of our IZat location platform to deliver the exceptional accuracy that is required for businesses and app developers looking for ways to reach mobile consumers and create additional revenue opportunities from location-based services.”
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