We brought to you news about Nokia going to license its brand to ODMs for manufacturing smartphones, though none of them will be out before Q4 2016. The Nokia Technologies presentation slides gave us a hint about Nokia’s plan to provide design, software and even quality control to the ODMs. Now, going through the actual webcast reveals more details about how Nokia is approaching the Brand licensing business.
Key points:
- Nokia has its original industrial design team and software team intact in Sunnyvale, as reported by us earlier
- Nokia plans to create fully working prototypes with Nokia design and software and then demo them to ODMs for licensing
- A consumer will not be able to differentiate between a Nokia Brand-licensed product and a Nokia owned product as both will be similar in quality and feel
- This holds for both Nokia hardware and software products to come in future
You can watch the webcast here.
