In a bit surprising decision Nokia has decided to rebrand its identity and adopt a new “company and technology strategy”. The rebranding has seen it releasing a new Nokia logo that it claims to be “emblematic of an energized, dynamic, and modern Nokia”.
In line with its updated company strategy, Nokia is refreshing its brand to signal who it is today: a B2B technology innovation leader realizing the potential of digital in every industry. The new brand asserts the value Nokia brings in networking expertise, technology leadership, pioneering innovation and collaborative partnership.
The company’s new logo is emblematic of an energized, dynamic, and modern Nokia, demonstrating its values and purpose. It has been designed as a symbol of collaboration, which Nokia believes to be critical for realizing the exponential potential of networks: unlocking gains in sustainability, productivity, and accessibility.
Nokia new logo gallery:
Nokia has also clarified that the old “Classic logo”, which consumers identify with Nokia branded devices like phones will still be used by the Nokia brand licensees going forward. So, in a nutshell for Nokia fans, the Nokia logo and brand identity remains the same.
Coming to the refreshed company strategy, Nokia has decided to focus on six pillars.
- Grow market share with service providers, driven by continued technology leadership;
- Expand the share of Enterprises within its customer mix;
- Continue to manage its portfolio actively, to ensure a path to a leading position in all segments where it decides to compete;
- Seize opportunities from sectors beyond mobile devices to monetize Nokia’s IP and continue to invest in R&D for Nokia Technologies;
- Implement new business models, such as as-a-Service; and
- Develop ESG into a competitive advantage and become the “trusted provider of choice” in the industry.
To deliver these pillars Nokia has four key enablers: develop future-fit talent; invest in long-term research, especially in key domains such as 6G; digitalize its own operations to further improve agility and productivity; and refresh the brand.
Nokia wants to be known as a B2B technology innovation leader going forward. The rebranded logo signals focus on B2B technology innovation to drive digitalization.
Nokia’s updated technology strategy details how networks will need to evolve to meet the demands of the metaverse era.
As the world evolves to increasingly rely on connectivity, the network will become the underlying fabric to everything digital where network performance and consumability will have equal weight and importance. The qualities of traditional networking will be required to integrate with the flexibility and scalability of cloud.
These networks that sense, think and act have the potential to bring the transformative power of networking to every industry.
Nokia is well positioned to lead this transformation through its expansive best-of-breed portfolio and industry-leading disruptive research from Nokia Bell Labs. Today at MWC, Nokia launched a new slate of products and services to demonstrate and enhance its technology leadership.