In a unique marketing initiative, Nokia has partnered with RockeTalk, a mobile social networking application from India, and Maxus India to launch Nokia Mobile Antakshari, an audio game show, allowing Nokia users from anywhere in India to participate simultaneously on their mobile phones – singing, answering questions and accumulating points. RockeTalk has over 16 million registered users and more than 1, 50,000 active communities.

The highlight of the show is a final gala round, where shortlisted players will get a chance to perform and compete against each other while audiences of more than 8.6 million RockeTalk users listen to them. Over two lakh users from all over India are expected to actively participate in the game, showcasing both, their knowledge of Bollywood music and their singing prowess.

The show, which started last week, is slated to continue for the next 4-5 weeks. There’s also a special incentive for Nokia users- the chance to participate in a wild card round open exclusively to them.

Viral Oza, Director – Marketing, Nokia India said, “Nokia has been synonymous with digital music in this country. We have pioneered many initiatives in this space starting with pre-installed music, launch of music albums on mobile phones, Nokia Music Unlimited and now Mix Radio for our Lumia smartphones. Mobile Antakshari is an interesting concept and has provided us with the perfect fit to connect consumers with Nokia Asha smartphones. Nokia Mobile Antakshari will enable millions of music lovers across the country to engage with their favorite game.”

RockeTalk application can be downloaded from here.