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While Nokia is globally promoting the metal bodied Lumia 925 under the Man of Steel campaign, Nokia India has chosen the Lumia 720 to do the job of fighting the dark. Most certainly it’s because of the unavailability of Lumia 925 in the near future and Nokia India is not willing to let yet another Major Campaign go waste. Similar to the Lumia 928 campaign, Lumia 720’s decent low-light photography is being promoted by Nokia’s Indian subsidiary.
This does mean that Nokia is more happy in promoting the lower end options in price sensitive markets like India than working hard to launch the latest high-end Lumia phones. This might be a good step from the company’s business perspective, but well we still want the Lumia 925 to land here soon.
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