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Nokia has big future plans for Z Launcher. New business model & cloud integration coming


Nokia ZlauncherWhen Nokia unveiled Z launcher for Android devices, many were questioning this move from Nokia. Nokia offered Z launcher as a free download for limited number of supported devices and while it was received very positively by tech community, some wondered how does this make sense amongst the number of launchers available for Android. And, there is no visible and established “business model” for monetization for such products.

But Nokia has big future plans for Z Launcher and that involves new business models and leveraging cloud as well. A job posting by Nokia reveals the following,

Z Launcher is one of the programs in the Products division within Nokia Technologies.  It is tasked with solving the following problem:

“With a myriad of apps, services and devices comprising our world, how do consumers discover and take advantage of this world?”

The program will attempt to solve this problem by making it faster and easier to use and discover relevant services, given the consumer’s historical usage and current situation. We have already started to build a new kind of home-screen launcher for Android that uses prediction to make the launching of tasks simpler and faster. As the program develops, it will introduce new business models and leverage the cloud.

The skill set required for this job also reveals that Nokia may be eyeing iOS also apart from Android.

Preferrably including experience with iOS/Android Apps, Responsive Website Design, and/or Cloud Services


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