You may remember us reporting about Nokia planning outdoor consumer products under HERE’s ‘Everyday Adventures’ vertical. Now an expired job opening tipped to us throws more light on this. As per the job posting, Nokia is developing a “stealth product” intended to launch during holidays 2014 in the US market and this is under Everyday Adventures vertical.
HERE is looking for a Head of Marketing for the Everyday Adventures vertical which is currently developing a stealth product intended to launch in the US for holiday 2014. Under the HERE brand umbrella you will develop the full marketing mix and launch a unique consumer experience around the motivations and needs of an active outdoor lifestyle community globally. Specifically,
You will build the full brand offering behind a category defining range of disruptive soft- and hardware products including packaging, pricing and distribution
You will be responsible for developing the global marketing strategy and launch plan, its 2014 US centric launch pilot set up and the subsequent international roll out with strong a focus on community, partnerships and (digital) publishing
You will be leading the development and implementation of a fully operational E-Commerce and CRM platform for the product range
You will define the roles and responsibilities, recruit, on-board, develop and lead a world-class consumer marketing team including the Head of Product Marketing who is already part of the team today and who will report to you
You will work closely with the product, design, sales and business development teams in your Business Group to innovate and co-create further future product ideas, drive them forward and make them ready for go-to-market.
Your global HERE marketing colleagues in the Central and Regional marketing functions will be supporting you and you will have great partners for Marketing Intelligence, Partnerships, (Social) Media, Branding and Budgeting to work with
Note down the phrases “Under the HERE brand umbrella” and “a unique consumer experience around the motivations and needs of an active outdoor lifestyle community globally” from the job description.
Didn’t we report, “Project Crystal” is Nokia’s relaunch into consumer hardware space under HERE” and Nokia hardware including wrist-wearable to come only from HERE division in future.
Connecting the dots here takes us to a new Nokia consumer foray under HERE brand which will launch most probably a range of “smart wearables”, the first of which a smart-watch or smart wrist-wearable can be out during Holidays this year. Sounds exciting!!!
You won’t like to miss our exclusive coverage about new Nokia’s consumer plans,
[Nokia confirms hiring for “New consumer Product Businesses”. Validates what we reported.]
[“Project Crystal” is Nokia’s relaunch into consumer hardware space under HERE]
[Nokia planning outdoor consumer products under HERE’s ‘Everyday Adventures’ brand]
[Nokia planning HERE Connected Driving apps based on Android]
[Nokia is certainly planning something related to Camera & Android (may be other platforms too)]
[Nokia (HERE) developing “innovative mobile apps for iOS”]
Thanks Zhu for the tip. Cheers!!