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Nokia’s marketing team needs to be applauded for the recent promos of the devices, some of which are witty, some aggressive and some are plain awesome. The promo video Nokia has released today for Lumia 1020 titled “Behind the lens of a 41 MP Nokia Lumia camera” falls into the category of plain awesome promos. It is an animated view or 41 Mp camera assembly of lumia 1020 and it is so beautifully made that we can’t help but wish like many commentators that it should be a TV advert and reach as many people as possible.

In this animation of raining light, ball bearings and racing pixels we take a closer look at the magical world behind the 41-megapixel sensor in the Nokia Lumia 1020. Behind the lens you’ll find PureView technology, Backside-illuminated image sensor, PureMotion HD+ display, 6-lens optics, High resolution zoom (3x) and ball bearings which are used to counteract hand movement as part of Nokia’s Optical Image Stabilization (OIS).

YouTube link

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