Lumia devices are still going strong in emerging markets where there is no carrier control like what we see in US or Europe. A news report from Pakistan bring some cheer for Windows Phone fans!! It seems Lumia sales is growing handsomely in the country, as the Lumia activations tripled in the first quarter of 2015 as compared to the previous quarter.
Patrick Mercanton, head of marketing for Near-East, North Africa, Levant and Emerging Asia for Microsoft Mobile Devices, revealed this to “The News” in an interview.
In the local smartphones space, the Windows Phone OS is second only to Android in terms of volume. But the market is still far too one – OS sided, and we are confident that our growing Microsoft Lumia activations will translate into a permanent shift towards a more balanced OS ecosystem market.
Tripling our Lumia smartphone activations last quarter was a strong indicator that Pakistanis are indeed interested in using another OS. The introduction of Windows10, in the near future, with its cross-screens benefits will undoubtedly add momentum to the Windows OS ecosystem overall.
Similar to India, one of the devices behind this sales spurt is Lumia 535 that is highest selling Lumia ever in Pakistan as per Microsoft.
Our most successful Lumia smartphone ever is the Lumia 535, which was also the first to carry the Microsoft branding. It looks to be the highest selling smartphone in Lumia’s history in our region. And its development was driven by emerging market demands. Its wide-angle 5 megapixel front facing camera, and a spacious 5 inch display at an affordable price of under PKR 15K were the biggest selling points for its success. Its achievement is a testament to how consumers value the Microsoft brand in the mobile space in Pakistan.
Thanks Athar for the tip. Cheers!!