Lumia 530 is going to hits shelves in Australia on September 1, as an Optus exclusive. It will be launched as a prepaid bundle for just AU$129. The exclusivity is time-bound and it will ultimately go to other retailers and carriers priced at AU$149.
The pricing looks sweet as it undercuts Motorola’s Moto E ( AU$ 179 ) by some AU$50. Motorola has given low-end Lumia devices some tough competition lately with its devices like Moto E and Lumia 530 can make some amendments here.
You can read more about Lumia 530 at our dedicated page.