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Home > Latest Posts > News > KWP report: Windows Phone crosses 10% share in Europe & closes in to iOS (15.8%). US at 4.8 and AU at 7.3%.

KWP report: Windows Phone crosses 10% share in Europe & closes in to iOS (15.8%). US at 4.8 and AU at 7.3%.

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Great news coming from Europe for Windows Phone. The sales share has for the first time crossed 10%. This data is for 3 months to October 2013. The data also highlights how Windows phone is growing closer to iOS market share of 15.8% in Europe. This is in spite of iPhone 5S and 5C launches, which have failed to put Apple back to its original sales share when iPhone 5 was released.

Windows Phone however has kept growing impressively and now is at 10.2% sales share.

Windows’ progress had continued in the latest period, with share in the five largest EU economies* now past 10% and share in the US close to 5%.

Sunnebo comments, “Momentum for Windows Phone is continuing, although its growth remains reliant on low-end handsets. In Britain, almost three quarters of Nokia Lumia sales in the latest period were low-end devices such as the Lumia 520 and 620 – a pattern that is similar across other EU markets.

US market has seen a small rebound with sales share at 4.8% while Australia also sees respectable sales share of 7.3%

Though it seems that China still remains elusive,

“China remains a key challenge for Nokia, with its market share languishing at 3.5%. Local Chinese brands are becoming increasingly dominant in the world’s largest smartphone market, selling high specification Android devices at low prices. If Microsoft partnered with a major local brand it could help drive Windows Phone momentum but, with the Nokia takeover imminent, this does not look likely to happen anytime soon.”

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Source: KWP

Nayan has more than 10 years of experience of covering Technology and innovations. He is a big Nokia fan and Tech disruptions aficionado. He loves to review new cool gadgets and writing about Android, iOS, Gadgets and general Technology stuff. He has been associated with other well-known Tech sites WinCentral and GadgetOx since long. He currently sports a Lumia 950 XL and Nexus 5X. Other interests include listening to Nu-Metal Hits and Kick-Boxing. Write to him at Email: [email protected]