Year on Year while, Windows Phone shows growth in Europe, month on month it has shown decline and has come below 10% after continuing above 10% for last many months.
In US however, Windows Phone has shown some growth now crossing 5% sales share after quite some time. It is at 5.3% now bettering 5% last month.
In China, situation however worsens and Windows Phone is shown to have only 1% of sales share.
KWP attributes the sales share decline in Europe to Moto G launch, but still good to see Windows Phone holding at 9.7% even after lack of introduction of new-gen hardware in low to mid-range.
Consumers are far more tech savvy than they were just a few years ago and the rising commoditisation of smartphones means we increasingly rely on online views and handset cost to drive our decision making. Some 40% of British consumers are heavily influenced by internet reviews when deciding which mobile to buy and 48% of Moto G sales were made online. With virtually no existing customers to sell to in Britain, the Moto G has stolen significant numbers of low-mid end customers from Samsung and Nokia Lumia.”