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Grey Lumia 925 comes as exclusive to CarphoneWarehouse in UK. Why Nokia’s new exclusivity strategy makes sense!

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Nokia’s new product strategy in UK seems to be (much welcome) based on color or internal storage exclusivity rather than full device exclusivity to a particular operator or carrier. O2 has white as exclusive, Vodafone has 32 GB variant as exclusive and now CarphoneWarehouse has lapped up perhaps the hottest Lumia 925 color, Grey as exclusive.

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This is really good strategic rethink and may be endless rants by buyers and fans like us may have made them change their mind. Also, Lumia 920 sales prospects suffered a lot due to this, so that feedback may have also mattered. So, this makes Lumia 925 available at all major carriers and retailers, yet helps Nokia strengthen support with a particular carrier or retailer.

What next? Follow similar strategy in US market as well. It doesn’t make sense when someone wants Lumia with Xenon flash and can’t have it on AT&T or T-Mobile or someone in love with Aluminium body and camera of Lumia 925 can’t have it on Verizon.

Anyways, below is the CPW order link for Grey Lumia 925. Free wireless charging case and wireless charging mat offer is available with Grey as well.

Lumia 925 link

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Nayan
Nayan has more than 10 years of experience of covering Technology and innovations. He is a big Nokia fan and Tech disruptions aficionado. He loves to review new cool gadgets and writing about Android, iOS, Gadgets and general Technology stuff. He has been associated with other well-known Tech sites WinCentral and GadgetOx since long. He currently sports a Lumia 950 XL and Nexus 5X. Other interests include listening to Nu-Metal Hits and Kick-Boxing. Write to him at Email: [email protected]
http://www.nokiapoweruser.com
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