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evleaks claims Microsoft in final stages of licensing Nokia brand? To replace Surface branding with Lumia for Tablets

398079-nokia-and-microsoftevleaks claims that Microsoft is in final stages of licensing Nokia brand to call its handsets ( we will assume they mean for Lumia / Asha devices, as Microsoft has already licensed Nokia name for feature phones) as “Nokia by Microsoft”. The other part of tweet claims that Surface brand will be discontinued and Lumia will continue even as the Tablet brand too.

This is pretty exciting: Microsoft is reportedly in the final stages of licensing the Nokia brand, for the purpose of calling the handsets “Nokia by Microsoft.” Furthermore, say goodbye to Surface, and hello to Lumia, as the tablet lineup faces brand streamlining.

Now, we have our own doubts about this report. As per our info any such kind of licensing will be for existing Nokia Lumia or Nokia Asha devices range or at most for some of the devices which are in immediate pipeline. Nokia is not going to extend its brand name licensing further with Microsoft for other than the feature phones. Question also arises that why Microsoft would like to call the handsets “Nokia by Microsoft” when they can use Nokia branding on existing Lumia for 18 months and on Nokia X devices till 2015.

Coming to discontinuation of Surface brand, many hard-core Microsoft fans will be really disappointed if that happens, as many still dream about a Surface phone in future.

Via: evleaks


Nayan has more than 10 years of experience of covering Technology and innovations. He is a big Nokia fan and Tech disruptions aficionado. He loves to review new cool gadgets and writing about Android, iOS, Gadgets and general Technology stuff. He has been associated with other well-known Tech sites WinCentral and GadgetOx since long.

He currently sports a Lumia 950 XL and Nexus 5X. Other interests include listening to Nu-Metal Hits and Kick-Boxing.
Write to him at Email: [email protected]
  • UMovies

    the surface brand is gaining ground on its own

  • JLIT99

    I hope this isn’t true, simply because the ‘Nokia by Microsoft’ branding will tarnish the Nokia brand and permanently associate it with Microsoft, meaning that if Nokia decides to return to the device business in 2016, many may think that the device is a MS device.

    The Microsoft and Windows brands do not hold much traction as people associate them with Windows XP and IE (which may be the reason that Microsoft wishes to dump its’ branding of the Surface, if this is true.)

    If you have a look online at the comments about the Nokia Z launcher, there are a lot of confused people who think that Microsoft is behind the launcher.

    • Kamal

      To me “Nokia by Microsoft” doesn’t even make sense.