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End of the road for McLaren too. The upcoming Lumia flagship victim of ‘Summer Cleaning’

3D touchSeems, it’s not only Nokia X, Asha and Nokia Feature Phones that will be killed as per the result of Microsoft’s Summer cleaning efforts. Widely reported over blogosphere and now confirmed by our sources, upcoming Lumia flagship “McLaren” which was supposed to come in the fall has been dropped too. The device was supposed to some with 3D-Touch aka hover based interaction and packed with cutting-edge hardware.

What actually is happening is a course correction which has led to some drastic restructuring at Microsoft, resulting in not only 18000 job cuts, but also many projects which seemingly are deemed “unprofitable” in short run are getting dropped. McLaren with 3D-Touch was considered a risky investment after the fate of Amazon’s Fire Phone with similar 3D user-interface failed to get good traction.

What will happen though is Microsoft may bring a slightly bumped up hardware as the fall flagship or there may be no flagship during holidays, which looks like the worst-case scenario. Stay tuned for more on this!!

Nayan has more than 10 years of experience of covering Technology and innovations. He is a big Nokia fan and Tech disruptions aficionado. He loves to review new cool gadgets and writing about Android, iOS, Gadgets and general Technology stuff. He has been associated with other well-known Tech sites WinCentral and GadgetOx since long. He currently sports a Lumia 950 XL and Nexus 5X. Other interests include listening to Nu-Metal Hits and Kick-Boxing. Write to him at Email: [email protected]
  • kit

    anyone missing steve ballmer yet, ludicrous sums it up

  • John Finn

    After 2 years with Windows phones ( Nokia 920 and 1520) and looking forward to a new phone late this Fall, I’m going to start looking a lot more seriously at the IPhone 6 . Have always been a big supporter of Microsoft and Nokia but this late announcement that the much looked for new “flagship” phone in the Fall is down the drain is really shocking. Anything they announce now in an effort to soften the news is anticlimactic and will fall on deaf ears as far as I’m concerned. Congrats Microsoft…. you just shot yourself in the foot as far as increasing Windows phone market share goes!

  • JLIT99

    I have some kind of suspicion that the Android Lumia has also been scrapped.

    I’d love to see a leaked photo of it though 🙂

  • Benny J

    That makes no sense! The Fire Phone hasn’t been released yet. No sales data. I know this…if there is no flagship released this fall. I’m done with WP! My wife has a 920 and is ready to upgrade on ATT.

  • Stupid Tech is still Stupid

    No loss. It was stupid to invest in this crap in the first place.

  • McLaren was too fast for MS to catch up. It got off their hands 😉 So the innovation spree ends here? No point trying new developments because the other OEM failed to sell it? If so, MS is done 😛