Marcus Ash is “Group Program Manager for Cortana on Windows Phone“. He has been in news recently with his comments about “Cortana on iOS and Android” getting over-hyped by many blogs, followed by hyper-reaction of ardent fans, finally leading him to clarifying the whole thing in a series of tweets.
So, Marcus has clarified that Cortana on iOS and Android is just an idea / thought for future. The top priority is making Cortana awesome feature of Windows Phone. He has also revealed that post windows phone, Cortana on Windows becomes the priority.
1. Our top priority is to make Cortana great for #WindowsPhone customers. Get her out to more countries, continuing to push innovation.
— Marcus Ash (@marcusash) June 14, 2014
2, Real plan is about #Cortana on #WindowsPhone. Make it so good that #WindowsPhone customers get everyone they know on #WindowsPhone.
— Marcus Ash (@marcusash) June 14, 2014
4. After we execute on #1 – #3, we have started to THINK about #Cortana on #Windows so more #Microsoft customers experience her. — Marcus Ash (@marcusash) June 14, 2014
6. Only after we execute on #1 – #5 do we consider #Cortana anywhere other than Windows devices which are only thoughts/questions, no plans. — Marcus Ash (@marcusash) June 14, 2014
He also mentions that best Cortana experience is reserved for Windows / Windows phone devices in future,
5. In a future state, the best experience will still be for #Microsoft customers that own all #Windows devices. Best work is on our devices.
— Marcus Ash (@marcusash) June 14, 2014
Well, this was an avoidable controversy! Microsoft’s past acts of bringing new features of most of its popular service apps on iOS and Android before Windows Phone may have fueled this fire.
Anyways, some good news shared by Marcus. China and UK will get Cortana in matter of weeks than Months.
@sM4llziE I should have added one. 0. Making #Cortana available in the UK and China will happen very soon. Weeks not months.
— Marcus Ash (@marcusash) June 14, 2014
If you want to read the most extensive coverage of Cortana or Windows Phone 8.1 in action, no better place than our dedicated Windows Phone 8.1 page.
