While there are subtle hints about “Nokia considering foray into consumer devices sometime in future” hidden in Nokia’s outlined strategy, there has been no explicit message coming out about the shape and size of such foray.
Through its Technologies business, Nokia will invest in the further development of its industry-leading innovation portfolio. This will include 1) expanding our successful intellectual property licensing program; 2) helping other companies and organizations benefit from our breakthrough innovations through technology licensing; and 3) exploring new technologies for use in potential future products and services.
“Nokia’s industry leading intellectual property has the potential to create significant value for our licensees and our shareholders,” said Rajeev Suri. “With the strength of our Technologies team and continuing investment in advanced research and development, we can also drive new opportunities for Nokia in both business-to-business and consumer markets.”
So, one thing is clear that Nokia is not allergic to consumer markets. Now, in a press conference yesterday, CEO Rajeev Suri has said that Nokia may return to manufacturing of devices like “smart devices”, but he also mentions that licensing is also an option.
on the future of the economic messages of the device manufacturer Nokia asks. Suri says that the company might make a comeback to the manufacturer of the device e.g. ‘ älylaitteiden, but there are other options. For example, licensing
While this again doesn’t tell us what, when and how’s of new Nokia’s consumer device strategy, it raises the hope of millions of Nokia fans!!
Michael Halbherr, the now HERE CEO and earlier Nokia’s Executive vice-president had also asserted in an interview post announcement of Nokia-Microsoft deal that new Nokia will still surprise people with leading-edge hardware and that Nokia is not out of devices business.
“We have sold our device business for a reason, but that doesn’t keep us out of the device business,” Halbherr said. Just don’t expect to see Nokia making phones again – or at least any time soon.
“We are not prohibited from making any communication device. We will concept and think about new forms of devices,” he said.
“It would be wrong now to think about this from a phone perspective. With the cloud and the internet-of-things, we’re seeing a convergence of form factors where you do a few things well in a totally seamless way.
“We will still surprise people with leading-edge hardware.”
Source: taloussanomat (Finnish)