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Bytes: Nokia brings Here maps to Asha 501. Renews marketing strategy, retains JWT Worldwide as creative agency.

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Two quick Nokia news!! Nokia has released “Here Maps” Beta for recently launched Asha 501 at Nokia Store. Nokia intends to bring an additional level of scale to HERE Maps by bringing it to Asha platform, which will drive HERE platform in high growth markets. This release is the first for devices without GPS.

This first beta release of HERE Maps, specifically designed for smartphones without GPS, is a starting point and we will improve the experience over time. But let’s first have a look at everything you can do with it on your new Nokia Asha 501.

You can search for places and addresses in nearly 200 countries, then plan how to get there with drive, public transit and walk directions as list or map view.

Read more, click here.

Download link

In second piece of news, Nokia has announced a renewal of its global marketing strategy, and the appointment of JWT, one of the most renowned creative agencies in the world.

Tuula Rytilä, Nokia’s chief marketing officer, said: “In many ways, we’ve changed the way we market Nokia and our products. At the core of the Nokia brand are attributes such as quality, innovation and relevancy. We are excited to collaborate with JWT and come up with new and creative ideas that embody the Nokia brand and broaden the emotional appeal of our products.”

“We’re confident that JWT can help us market our products in a manner that is bold, disruptive and, most importantly, resonates with consumers,” Rytilä said.

Let us hope, Nokia marketing really gets creative with help of JWT and is able to convey the message emphatically to buyers.

Source

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Nayan

Nayan has more than 10 years of experience of covering Technology and innovations. He is a big Nokia fan and Tech disruptions aficionado. He loves to review new cool gadgets and writing about Android, iOS, Gadgets and general Technology stuff. He has been associated with other well-known Tech sites WinCentral and GadgetOx since long.

He currently sports a Lumia 950 XL and Nexus 5X. Other interests include listening to Nu-Metal Hits and Kick-Boxing.
Write to him at Email: [email protected]

http://www.nokiapoweruser.com
  • padmaja

    Im having the same problem! got a new 501 yesterday and the facebook push notifications dont seem to work..when i click push notifications it says enabling…… n doesnt enable them 🙁 need a solution asap!

    • Kamal Mishra

      Need to check on my review unit.

  • Soumya

    I have been using Nokia Asha 501, and noticed a bug(?).
    Facebook push notification is not working. I have enabled push notification from Settings.
    I see that similar option is present inside Menu, once I login to facebook app.
    But when I try to enable that, it does not gets enabled, and remains in state “Enabling”
    Is it something I am missing out here? or is it really a bug?

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