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In a major enterprise win for Lumia brand in UK, major soft drinks brand “Britvic” which has brands like Robinsons, Tango and J20 has chosen Lumia 720 to replace its BlackBerry fleet. It has already started roll out of 800 Lumia 720 across its workforce.

Britvic Soft Drinks, one of the UK’s leading soft drinks companies, has chosen the Nokia Lumia as the business smartphone for its employees, replacing devices and services from BlackBerry. Britvic is now halfway through a rollout of 800 Nokia Lumia 720 smartphones.


Seems, Lumia’s easy synchronization with the company’s existing Microsoft systems was a major driving factor for this win.

“We were looking for a business smartphone that could easily integrate with our existing Microsoft infrastructure,” said John Armstrong, Head of IT Shared Services at Britvic. “Nokia Lumia and the Windows Phone fit the bill perfectly, allowing our people to do much more than just check their email and make calls. The training Nokia offered our staff has meant they were quickly up and running with the devices, and Windows Phone 8 gives a consistent interface which is simpler to support.”

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