This article is written in collaboration with Nokia Malaysia who were kind enough to share the press material for the newly announced Nokia devices.

When the new tagline appeared, play the long game, I was truly wondering what it actually meant. Now that the official announcement is over and we get to know their latest offerings, I can say that HMD Global is on the right path of creating sustainable technology.  So, without further ado, let’s get into the details of their latest and greatest offerings.

IFA 2022

A total of 4 new devices were announced by HMD Global alongside some interesting accessories and a new subscription service. Whats interesting here is that all the new announcements have one thing in common. Environmental protection and sustainability.


Let’s dive into their new subscription service called Circular which will be made available in UK and Germany and hopefully the rest of the world too. The idea behind this service is to have people keep their phones longer. This Nokia devices go through recycling, refurbishing and re-subscribing or they go to a charitable cause that needs it the most. In addition, the service provides people with complete freedom to choose and change their subscription. Any accidental damage, loss, or theft will be taken care of without a separate monthly cost, and a quick replacement arranged if needed!

Following is the statement from Mr Florian Seiche:

Florian Seiche, CEO, HMD Global, the home of Nokia phones: “At HMD Global, home of Nokia phones, we want people to keep their phones for longer and this can be seen across three areas. We have introduced Circular, a truly circular subscription model that rewards people who extend the lifecycle of their phones. We build our devices with more recycled materials and continue to boost our longevity heritage with software and security updates. And we are working hard to live this approach as a company, with our business-wide sustainability pledges that shows our commitment to continue to work harder to protect tomorrow.”

Nokia X30 5G delivers the smallest eco footprint yet and Nokia’s best-ever PureView photography experience

This has to be the most exciting announcement of the year by HMD Global and the most peculiar setup. This is the world’s first Pureview device without Zeiss branding! It is built with a 100% recycled aluminium frame and a 65% recycled plastic back, making it the most eco-friendly smartphone, right down to the box. Nokia X30 5G comes with premium features which probably makes it the best Pureview experience to date. The 50MP PureView camera uses Optical Image Stabilization (OIS) and AI to capture stunning ultra-wide angle and vibrant night time shots. The camera is protected by scratch-resistant Corning® Gorilla® Glass with DX+ that lets 98% of all light reach the large sensor and content is brought to life on the 6.43” PureDisplay with bright colors and smooth viewing. Based on the camera interface, the new fusion and dark vision modes opens up newer possibilities, giving an unprecedented camera experience on a Nokia device.

Nokia G60 5G brings sustainability through longevity to as many people as possible

The Nokia G60 is sustainably crafted with 100% recycled plastic back and 60% recycled plastic frame.It comes with the ‘3-3-3’ promise – three years of Android upgrades, three years of monthly security updates, and an extended three-year warranty at no extra cost. Complete with a 6.58” FHD+ 120Hz display for super-smooth scrolling and a 50MP AI triple camera, Nokia G60 5G makes premium experiences more accessible.

Nokia C31, the new C-series delivering on durability with long-lasting three-day battery life[1]

Nokia C31 is the latest smartphone from the popular C-series. It brings Nokia’s signature durability, an improved 6.7” HD+ display, and long-lasting three-day battery life made possible by AI-powered battery saving features. It comes with Android 12 out of the box, triple rear and selfie cameras powered by Camera by Google, and improved protection with dust and moisture resistance. With guaranteed two years of regular security updates and superior durability with IP52 protection from one of the toughest manufacturing standards in the world, the Nokia C31 is perfect for introducing anyone to the world of smartphones.

Nokia T21 is a reliable, family friendly powerhouse that is built to last

I really love the design and color choice for the new tablet. The Nokia T21 is designed with a tough body made with aluminium that features a 60% recycled plastic cover for the antenna, and brings all the durability and promises you would expect from a Nokia tablet. Two years of Android upgrades and up to three years of monthly security updates makes it perfect for the entire family. The new and improved tablet includes many fan-requested features, such as HD video streaming, voice calling and NFC payment capability.

New Nokia audio accessories joins the sustainability journey

Bringing reliable sound on the go, the new, fully waterproof Nokia Portable Wireless Speaker 2 comes with a 100% recycled outer design and a whopping 22-hour battery life.

The new Nokia Clarity Earbuds 2 Pro come in a charging case made with 100% recycled plastic and deliver a rich, uninterrupted audio experience with Hybrid Active Noise Cancelling.

Pricing and availability

The four new devices will be available in select markets globally starting today.

Nokia X30 5G comes in Cloudy Blue or Ice White and is available in 6/128 GB and 8/256 GB memory and storage configurations starting at global average RRP of 529 EUR

Nokia G60 5G comes in Pure Black or Ice Grey and is available in 4/64 GB, 4/128 GB and 6/128 GB memory and storage configurations starting at global average RRP of 319 EUR

Nokia C31 comes in Mint, Charcoal and Cyan and is available in 3/32 GB, 4/64 GB, and 4/128 GB memory and storage configurations starting at global average RRP of 129 EUR

Nokia T21 comes in Charcoal Grey and is available in 4/64 GB and 4/128 GB memory and storage configuration in a Wi-Fi and 4G/LTE options starting at global average RRP of 239 EUR

I do hope that the devices above are launched in all major markets around the world. Each of the devices offer great hardware while having sustainability in the mind.