New NokiaWe have been regularly keeping you updated with new Nokia’s future plans and moves. We informed how Nokia may be planning many consumer products and we will keep reporting evidences one by one. So, one latest job posting by HERE reveals a new division /  brand named “Everyday Adventures” focusing on launch of outdoor consumer devices and services.

We are now looking for an experienced Senior Marketing Manager who will lead the outbound marketing strategy, launch, and Go to Market efforts for a new portfolio of outdoor consumer products and services.  Reporting to the Director and Head of Consumer Marketing for Everyday Adventures, this individual will define a sustainable and forward looking consumer marketing strategy, working closely with product marketing teams.  You will engage with key functional team including PR/communications, Brand, and manage external agencies as needed.  This role will help plan and execute the launch efforts and outbound marketing in all aspects.

The desired skill and responsibilities hint about a consumer product launch for US market, introduction of a new consumer brand and also requires love for consumer electronics and  mobile apps.

  • Have you taken a consumer product to the market before in the US?
  • Have you run the launch effort for a startup or a large company?
  • Does building a consumer brand and getting people to love your company as well as your products excite you?
  • You love new consumer electronics, apps, and how they connect to consumers passions
  • Minimum 8 years of experience in marketing, with strong emphasis in consumer marketing, consumer product launch, consumer campaigns (consumer mobile apps  or devices experience a plus)
  • An in-depth understanding consumer technology and mobile experiences and how to creatively engage and capture consumers interest in products

We already reported about,

Nokia planning HERE Connected Driving apps based on Android

Nokia is certainly planning something related to Camera & Android

Nokia: HERE Maps is coming to all major operating systems soon

So, it looks like that Nokia is certainly on move here and it is in mood to let go of its consumer image and diminish its brand presence. The latest job opening reveals Nokia’s interest in both consumer devices and mobile apps and it will come under HERE with “Everyday Adventures” brand  / division.