In what seems to be a comparative analysis and subsequent recognition of Nokia’s progress with Lumia strategy, “strategy Analytics” has shown that Nokia’s Windows Phone efforts are off to a better start than Apple’s iPhone or Samsung’s Android smartphones at this point in their respective product cycles. Nokia has sold 6.9 million Lumias as compared to 3.7 million iPhones and 1.3 million Samsung Android phones in first three-quarters after their market debut.
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“We estimate Nokia shipped 6.9 million Lumia smartphones with the Microsoft (MSFT) Windows Phone operating system cumulatively worldwide during the first three quarters after commercial launch, from Q4 2011 to Q2 2012,” Neil Shah, a senior analyst at Strategy Analytics, said in a statement. ”This compares with 3.7 million units of the Apple iPhone family in its first three quarters during 2007, and 1.3 million units for the Samsung Android family in its first three quarters during 2009. It is an encouraging start for Nokia and Microsoft.”
Shah’s colleague Neil Mawtson added, “Based on historical shipment benchmarks, Nokia’s new Lumia portfolio is performing reasonably well. Some of the pessimism surrounding Nokia and Microsoft’s emerging partnership so far may be misplaced. However, Nokia and Microsoft are clearly not out of the woods yet. With a new Apple iPhone 5 expected on the horizon, and Samsung’s Galaxy S3 selling in huge quantities, Nokia will need to pull something impressive out of the bag for the next-generation Windows Phone 8 launch later this year to sustain its tentative early momentum.”
